Marketing and Store Experience Lead

21 hours ago


Nairobi, Nairobi Area, Kenya Citywalk limited Full time
About the Role:

We are looking for a talented Marketing and Visual Merchandiser to lead our visual merchandising and marketing efforts at Citywalk Limited. As a key member of our team, you will be responsible for creating engaging store experiences and driving sales growth through effective marketing strategies.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies across digital and offline channels, including social media, email, SEO, events, and print.
  • Oversee end-to-end campaign management, from ideation through to reporting, ensuring a strong return on investment (ROI) and alignment with business goals.
  • Manage the marketing budget, ensuring efficient allocation of resources and tracking expenses to stay within financial targets.
  • Collaborate with sales, product, and creative teams to ensure consistency in messaging and brand alignment.
  • Measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for future improvements.

Requirements:

The successful candidate will possess a Bachelor's degree in Visual Merchandising, Marketing, Business, Design, or a related field, and have 3+ years of experience in retail visual merchandising/marketing. They will have strong analytical, project management, and leadership skills, as well as excellent communication and teamwork abilities.

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