Digital Marketing Executive

4 weeks ago


Nairobi, Nairobi Area, Kenya Gap Recruitment Services Limited Full time
Digital Marketing Executive will develop and implement digital marketing strategies, enhance online presence, attract new clients and engage current stakeholders using various digital channels and technologies to promote company's products and services effectively.

**Key Responsibilities:**
Collaborate with line manager to develop and execute digital marketing strategies aligning with company's overall marketing objectives and target audience demographics.
Create engaging content for website, social media channels, blogs, email campaigns and other digital platforms.
Manage and grow company's social media presence by planning, posting, monitoring, engaging with users and fostering community interactions.
Optimize website content, structure and metadata to improve visibility and ranking on search engine results pages.
Plan, execute and optimize paid advertising campaigns on digital platforms to drive traffic and conversions.
Design and implement email marketing campaigns to nurture leads, engage prospective clients and maintain communication with current clients.
Monitor and analyze key performance indicators such as website traffic, social media engagement, email open rates, conversion rates and ROI.

**Requirements:**
Bachelor's degree in Marketing, Digital Marketing, Communications or related field.
Minimum 2 years of experience in digital marketing roles, preferably in similar industry.
Excellent written and verbal communication skills with ability to create compelling content for digital channels.
Strong analytical mindset with ability to interpret data, derive insights and make data-driven decisions.
Solid understanding of digital marketing concepts including SEO, SEM, social media marketing, email marketing, content marketing and analytics.
Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, email marketing software and SEO tools.


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