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Senior Digital Marketing Specialist Role

7 days ago

Nairobi, Nairobi Area, Kenya Smart Sales Full time
Key Responsibilities:

Digital Marketing Strategy Development:
The Digital Marketing Manager will develop and execute digital marketing strategies to promote SMB sales training programs, events, and activations. They will create and implement multi-channel marketing campaigns across email, social media, paid ads, SEO, and content marketing to drive awareness and engagement. The goal is to build brand awareness, drive engagement, and deliver measurable results through both online campaigns and in-person/virtual activations.

The successful candidate will collaborate with internal stakeholders (Sales, Product, and Training teams) to ensure marketing efforts align with program goals and sales objectives. They will analyze digital marketing and event metrics to assess campaign effectiveness and provide regular performance reports and insights to leadership, recommending adjustments to strategy based on data-driven insights.