Marketing Team Leader-Hospitality-Nairobi

2 days ago

Nairobi, Nairobi Area, Kenya Emerge Egress Consulting Full time
Marketing Team Leader Vacancy-Nairobi

Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Strategy and Training Programs for various sectors. We partner with clients in various industries and sectors in order to meet their various needs.

Role Objective
A leading restaurant in Nairobi seeks an aggressive, proactive individual with drive to manage a marketing team, achieve high revenue and create unique marketing strategies for traditional marketing and digital platforms.

Core Duties and Responsibilities

• Conduct market research to identify new opportunities and trends in the hospitality
sector.

• Develop business development strategies that generate quality leads for our clients.

• Develop and execute comprehensive marketing strategies and plans.

• Identify new /potential opportunities for growth and market penetration.

• Lead initiatives to build and maintain strong relationships with existing clients while ensuring high levels of customer satisfaction.

• Oversee the creation of digital marketing content including online advertisements, email campaigns , field visits, and marketing collateral.

• Monitor and analyze market trends, customer behavior, and competitor activity.

• Lead the development and execution of surveys and market research to inform strategic decisions.

• Prepare regular reports on marketing and business development activities and
outcomes.

• Identifying and pursuing new business opportunities within regional market, including partnerships, collaborations, and strategic alliances.

• Monitoring and optimizing key performance indicators (KPIs) to track progress and achieve business objectives.

• The role involves managing customer databases, developing monthly interactions, managing communication, preparing reports and establishing SLAs and compliance with deliverables.

• Plan and coordinate corporate events and activities aimed at enhancing brand visibility.

• Represent the Organization in external forums, meetings, conferences, and workshops as needed.

• Establish a sales team to push the organizations service offering to the market.

• Develop work plans, market segmentation and sales strategies for implementation by the sales team.

• Review the current organizational services and make recommendations that will meet the targeted market share.

• Overall responsibility for efficient customer service levels.

• Ensure achievement of monthly targets and objectives.

• Participate in the gathering, analyzing and interpretation of data from competitors, customers and the wider market.

• Implement and manage social media strategies to increase brand awareness, engagement, and lead generation.

• Foster engagement with the target audience by actively involving them in marketing initiatives to enhance campaign effectiveness and drive higher conversion rates.

• Oversee SEO strategies to enhance website visibility and organic traffic.

• Manage and optimize Google Ads campaigns to improve traffic, conversions, and return on investment (ROI).

• Conduct market research to understand industry trends, customer behavior, and competitive positioning, using insights to refine marketing strategies.

• Stay informed about industry trends, emerging technologies, and best practices to drive innovation in marketing efforts.

• Collaborating with internal teams to develop and implement customer-centric initiatives and solutions.

• Collaborate with the management team to align marketing efforts with overall
business objectives.

• Manage the marketing budget and ensure cost-effective use of resources.

• Train and supervise the client service and marketing team to achieve departmental goals.

• Perform any other duties as may be assigned.

Job Specifications and Qualifications

• Diploma/Bachelor's Degree in Sales and Marketing, Business Administration, Communication, or a related field.

• At least 3 relevant experience in Sales and Marketing.

• Proven track record of successful marketing campaigns and business development
initiatives.

Key Competencies

• Strong leadership skills

• Strong aggressive marketing skills

• Excellent negotiation skills

• Business Acumen Skills

• Excellent media relations skills

• High Integrity

• Ultimate Customer Service

• Creativity skills

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