Senior Media Trader

2 days ago

Nairobi, Nairobi Area, Kenya dentsu Full time 60,000 - 180,000 per year
The Senior Media Trader leads the execution, optimization, and performance delivery of digital media campaigns across multiple platforms. This role combines technical expertise in digital trading with strategic insight to drive client business outcomes.
The incumbent serves as the key digital trading expert for their business unit, ensuring operational excellence, data-driven decision-making, and mentorship of junior traders.

Job Description:

Key Responsibilities

• Develop and execute digital media buying strategies across programmatic, paid social, display, video, and search platforms.

• Optimize campaigns in real-time to achieve KPIs such as ROI, engagement, and conversions.

• Analyze campaign performance and produce actionable insights and post-campaign reports.

• Manage relationships with digital platforms, media partners, and technology vendors to deliver innovation and best value.

• Collaborate with client leads, planners, and strategy teams to integrate trading insights into overall media strategies.

• Ensure campaign accuracy across trafficking, tagging, tracking, and reporting.

• Supervise and guide Digital Traders, providing coaching and quality control on campaign execution.

• Stay updated on emerging digital platforms, technologies, and trading trends to drive continuous improvement.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Minimum 4–6 years of hands-on experience in digital media trading within an agency or trading desk environment.

• Proficiency in tools such as DV360, Campaign Manager, Meta Ads Manager, TikTok Ads, and Google Ads.

• Strong analytical ability and familiarity with data visualization and attribution tools.

• Demonstrated success in optimizing digital campaigns to achieve business goals.

Core Competencies

• Advanced digital media buying and optimization skills.

• Strong leadership and mentorship abilities.

• Excellent analytical, communication, and reporting skills.

• Detail-oriented with strong operational discipline.

• Collaborative and proactive in problem-solving.

• High integrity and accountability for performance outcomes.

Location:

Nairobi

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

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