Regional Marketing Manager

5 days ago

Nairobi, Nairobi Area, Kenya JustMarkets Full time

JustMarkets is a leading player in the financial industry, committed to empowering traders and partners with cutting-edge tools and personalized services. As we expand our global presence, we're seeking a talented
Regional Marketing Manager
to drive our vision, amplify our brand, and lead transformative marketing initiatives across the region.

Responsibilities

  • Collaborate with Country Directors to shape and improve the regional commercial plan
  • To oversee the growth and management of all marketing/branding efforts in the African region
  • Architect and refine comprehensive briefs for events and campaigns, aiming to enhance upper funnel dynamics, acquisition rates, and CRM engagement for both retail and partner networks, while also launching regional initiatives that align with our commercial aspirations and amplify brand visibility
  • Actively engage with the Marketing Team to solve business problems and provide strategic advice
  • Initiate and interpret market research and competitive analyses within the African region, translating insights into groundbreaking campaign strategies
  • Ensure seamless collaboration with the compliance team to find new marketing prospects while meeting regulatory standards
  • Diligently monitor and report on key performance indicators, extracting actionable insights and pinpointing avenues for enhancement
  • Play a key role in post-campaign evaluations and strategic recalibrations
  • Oversee regional marketing spend, ensuring it is in line with our strategic objectives
  • Act as a key marketing bridge and advocate in regional forums, fostering strong cross-functional relationships
  • Develop and synchronize quarterly and annual campaign programs in coordination with the marketing planning department, ensuring consistency of the global campaign narrative

Requirements

  • At least 2 years in a similar role. Proven experience in developing and executing comprehensive GTM strategies tailored to Kenyan/SSA markets.
  • Expertise in creating and implementing effective SMM (Social Media Marketing) strategies to boost engagement and brand awareness.
  • Experience in PR and influence marketing management - Proficiency in web and mobile app analytics, with the ability to interpret data and optimize campaigns based on insights
  • Experience managing monthly marketing budgets ranging from $20,000, ensuring cost-effective and impactful allocation.

Will be a plus

  • Prior exposure to the Fintech or iGaming sectors
  • Familiarity with analytical tools like Tableau and PowerBi

We offer

  • Working for a dynamically growing company
  • 15 paid vacation days per year
  • 10 paid sick leave days per year
  • 10 days for floating public holidays
  • Medical budget
  • Opportunity to work remotely
  • Professional education budget
  • Language learning budget
  • Wellness budget (gym membership, sports gear and related expenses)

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