HubSpot Social Media Marketing Assistant

Primary Responsibilities

HubSpot Social Media Marketing Assistant

As a part of team, you will be responsible for:

In-depth knowledge and understanding of social media channels, their audiences and how each platform can be deployed in different scenarios

• Reporting across owned (organic), paid and earned social media (including our ambassador program and third-party social media listening tools)
• Providing weekly, monthly, quarterly web and social media reporting and analysis, building dashboards & ad-hoc in-depth reports
• Derive insights and develop client recommendations on the web and social media stats
• Analyze social media campaigns within both Sprinklr and Adobe Analytics to gather data and determine campaign success, and areas for social media improvement
• Work closely with social media team & relevant stakeholders to provide actionable analysis, insights and recommendations to from a reporting story that our clients will understand
• Communicate and present report findings to our clients
• Ability and skills in testing across platforms i.e. A/B testing and Brand Uplift Studies
• Possesses a strong desire and understanding of business relevancy to remain in-tune with the newest digital/social media trends, viral postings and up-and-coming social media platform developments
• Supporting the social media and analytics leads in defining the yearly roadmap/priorities based on data points, and delivering on the same
• Leverage social listening, reporting, and content publishing/scheduling social media channels via social media management tool
• Provide regular social media channel KPIs and benchmarks, recommending room for optimization and enhanced performance
  
  

You may also from time to time be responsible for:

• Publishing content across LinkedIn, X (formally Twitter), Facebook, Instagram and YouTube via our third-party publishing tool
• Manage and contribute to social media content calendar
• Edit social media posts for campaigns to ensure they are in line with brand guidelines and campaign messaging
• Monitor brand security of social channels and flagging risks in a timely manner
• Assist with paid social media strategies and execution on LinkedIn, X, Facebook and Instagram, and potential to work with paid search campaigns

Skills and Capabilities

Certification

• HubSpot Management:
• Manage and optimise HubSpot for all marketing activities, including contact management, campaign execution, and analytics.
• Set up and manage marketing automation workflows to nurture leads and drive conversions.
• Landing Page Development:
• Lead the end-to-end process of creating landing pages, including strategy, design, content creation, and lead capture integration.
• Collaborate with designers and developers to ensure landing pages are optimized for conversion and user experience.
• Campaign Execution:
• Plan, create, and execute email marketing campaigns targeting existing and new prospects.
• Run LinkedIn campaigns to increase brand awareness, generate leads, and nurture prospects through the sales funnel.
• Track and analyse campaign performance, making data-driven adjustments to optimize results.
• Inbound Marketing Funnel Creation:
• Develop and implement strategies to build and optimize inbound marketing funnels that drive lead generation and customer acquisition.
• Collaborate with sales teams to ensure a seamless handoff of qualified leads and optimize the lead-to-customer conversion process.
• Content Strategy & Creation:
• Strategies and create compelling and relevant content that aligns with target audience needs and supports overall marketing goals.
• Ensure all marketing materials are consistent with the brand voice and optimized for SEO.
• Monitor, analyze, and report on the effectiveness of all marketing activities, providing insights and recommendations for improvement.
• Utilize HubSpot's reporting tools to track key performance indicators (KPIs) and measure the ROI of marketing initiatives.

Certification:

HubSpot Certification Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS. Social Media Accounts (x/Twitter, Meta, Reddit & LinkedIn) etc.