Medical Devices Sales Representative

Job Title: Medical Devices Sales Representative Industry: Orthopedic & Physiotherapy Products Job Summary We are seeking an experienced and results -driven Sales representative to develop and execute comprehensive sales strategies that drive revenue and market share. This role requires a blend of strategic thinking, creative planning, and hands -on sales execution. The ideal candidate should be passionate about sales, highly knowledgeable about modern sales techniques, and possess excellent communication and interpersonal skills. Key responsibilities 1. Planning and competition mapping • Manage and expand accounts within the assigned geographical area. • Prepare and implement strategic account plans for key customers. • Identify key target accounts across Pharmacies, hospitals, clinics, and physiotherapy centers. • Monitor market activities and report on competitor products, pricing, and marketing tactics. • Identify gaps in current market coverage and create plans to address them. 2. Revenue Maximization • Focus on upselling and cross -selling across the existing customer base. • Identify high -potential products and prioritize them in sales efforts. • Track monthly and quarterly targets closely; realign strategies where needed. Increase customer penetration - horizontal and vertical - increase the number of customers and the SKUs being bought. • Horizontal Penetration: Expand customer base by onboarding new hospitals, clinics, and physiotherapists. • Vertical Penetration: Increase the range (SKUs) of products purchased by each existing customer. 4. Ensure Active customers • Monitor customer engagement levels regularly through sales frequency and volume. • Re -engage inactive or low -engagement customers with customized offers or training. • Build loyalty through consistent service and post -sales support. 5. Training conducting CMEs • Plan, coordinate, and execute CME programs in collaboration with healthcare professionals and institutions. • Invite and liaise with key opinion leaders (KOLs), specialists, and consultants to serve as speakers or facilitators. • Deliver in -depth training sessions to healthcare providers on the correct usage, handling, and benefits of orthopedic and rehabilitation products. • Train staff on product knowledge and clinical applications. Update internal teams regularly on new product launches. • Share learnings and best practices gathered from field interactions and CME programs. 6. New product awareness • Plan product demos, workshops, and clinical trials to introduce new products. • Educate customers on the benefits, indications, and usage of new offerings. • Collect feedback from early adopters and communicate to internal teams. 7. Client acquisition, retention and management • Identify and research potential clients • Attend CMEs, network with medical professionals, and cold call or email prospects. • Present and demonstrate orthopedic and rehabilitation products to key decision -makers. • Handle pricing discussions, discounts, and contract terms professionally to close deals. • Update clients on new product launches, upgrades, and clinical use cases. • Regularly gather feedback on product performance and customer satisfaction. • Serve as the primary point of contact for assigned key accounts. • Develop trust and rapport with doctors, procurement officers, and clinic administrators. 8. Market knowledge on new hospitals/physios/clinics • Maintain an active pipeline of upcoming healthcare centers and practitioners in the region. • Leverage local networks, trade associations, and market surveys to identify prospects. • Map influencers and decision -makers in new facilities 9. Increase recommendations by doctors • Build strong relationships with orthopedic surgeons, physiotherapists, and rehab specialists. • Provide clinical evidence, case studies, and success stories to gain trust. • Offer support for trials and in -hospital product evaluations. 10. Timely collections 11. Ensure data accuracy and update in CRM system Requirements Qualifications and Experience • Min qualifications: Diploma or Bachelor's degree in Business, Marketing, Sales, Health -related field such as Physiotherapy and Orthopedics. • Experience Level: 3 years and above • In -depth knowledge of the pharmaceutical and healthcare market, products, and emerging trends in East Africa.