Chief Commercial Officer

5 days ago

Nairobi, Nairobi Area, Kenya Directline Assurance Company Limited Full time $90,000 - $120,000 per year
The role

Key Roles & Responsibilities
  • Business Growth & Revenue Generation
  • Develop and execute short and long-term commercial strategy to that will drive compelling revenue growth and profitability.
  • Proactively identify commercial opportunities, partnerships and market segments for expansion.
  • Develop commercial models and drive technology optimization to increase revenue and growth
  • Sales & Distribution Strategy
  • Oversee sales targets and key account management to ensure business growth.
  • Drive product innovation and align offerings with customer needs.
  • Develop and strengthen relationships with brokers, agents, and corporate clients.
  • Expand digital and direct sales channels for enhanced accessibility and market penetration.
  • Marketing, Customer Experience and Retention
  • Oversee the development and implementation of a brand positioning strategy to enhance market presence.
  • Oversee marketing campaigns, digital marketing efforts and customer engagement initiatives
  • Develop customer-centric strategies to improve retention and cross-selling opportunities
  • Ensure effective market research and competitor analysis to refine commercial strategies.
  • Implement customer feedback mechanisms to drive continuous improvement and meaningful customer engagements
  • Leadership & Stakeholder Management
  • Work closely with the executive team and the Board of Directors to align commercial strategies with overall business goals.
  • Provide regular updates and reports to the executive team and board of directors regarding commercial performance, market trends and strategic initiatives
  • Lead, guide and oversee all the Commercial activities which include Business Development, Sales, Marketing and Customer Service in order to achieve set targets
  • Ensure seamless coordination between sales, marketing, customer service, underwriting and claims teams for an enhanced customer journey.
  • Represent the company in industry forums, strategic partnerships and negotiations.
  • Maintain strong relationships with regulatory bodies, corporate clients and key stakeholders.
Qualifications and Competencies
  • Bachelor's degree in Business Administration, Marketing, Sales or a related discipline from a recognized university
  • Master's degree in a business related field (e.g., MBA, Strategic Management) will be an added advantage.
  • Professional certification (e.g., AIIK, ACII)
  • Active membership in a recognized professional body (e.g., CIM, MSK) or related body
  • Relevant work experience of not less than ten (10) years, with at least five (5) years served in senior leadership in a related role in insurance or financial services sector.
  • Experience in all facets of selling lifecycle including business development, sales, marketing, product management and channel development.
  • Should be a strategic thinker with demonstrated skills, knowledge & experience in the design and execution of high-impact commercial strategies.
  • Should have strong business acumen, sound knowledge of the insurance regulatory framework and experience in stakeholder management
  • Should have a strong understanding and experience in digital marketing, branding, customer engagement and leveraging analytics for marketing intelligence and performance improvement
  • Should have experience in negotiating with senior executives, building & leading cross-functional, efficient and dynamic teams in highly competitive environments
  • Should have high level of integrity and understanding of corporate governance best practices
Method of Application

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