Director, Channel Strategy, Traditional Trade

23 hours ago

Nairobi, Nairobi Area, Kenya The Coca-Cola Company Full time 120,000 - 180,000 per year

Location(s):

South Africa

City/Cities:

Johannesburg

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 29, 2025

Shift:

Job Description Summary:

ROLE PROFILE  

Director, Channel Strategy TRADITIONAL TRADE & WHOLESALE

REPORT TO: SENIOR DIRECTOR, CHANNEL STRATEGY & E2E 

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels.

In this role, you will design and implement transformative Traditional Trade and Wholesale channel strategies driven by deep shopper and channel insights to accelerate sustainable growth. You will set long-term strategic plans, collaborating across networks, franchises, and bottling partners to create winning execution strategies and capability development. Additionally, you'll define execution guidelines, including the Picture of Success for quarterly platforms (4x4), develop value-added programs, and optimize market dynamics to drive revenue growth and enhance system performance.

The role of the Traditional Grocery Channel Strategy Director for the Africa Operating Unit (AOU) is undergoing a transformation, with over 60% of its scope being redefined to include a completely new mandate: leadership of the Wholesale Channel in addition to Traditional Grocery with complexity and strategic significance. The pivot in this role is transformative because it refocuses from a channel-specific lens to a multi-channel leadership mandate, tasked with driving long-term strategies for the AOU and Top 10 markets.

Focus, Scope & Impact:Mastery Of (Required):

Commercial Channel Strategy, Planning & Execution Channel & Shopper/Trade Marketing Leadership & Influence at Senior Level Analytics/Data-Based Decision Making Operational Experience

Broad Expertise In (Good to Have):

Customer Management Bottler Experience VTM/RGM Marketing

What We Can Do For You 

  • Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  
  • Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. 

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  • Route to Market Manager

    1 week ago

    Nairobi, Nairobi Area, Kenya The Coca-Cola Company Full time 1,200,000 - 2,400,000 per year

    The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. Route to Market Manager Key Purpose Statement The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market...

  • Trade Marketing Manager

    3 days ago

    Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time 60,000 - 120,000 per year

    About This RoleOur client is looking to hire aTrade Marketing Manager who will be responsible for developing and executing trade marketing strategies that drive brand visibility, market share, and sales performance across all channels. This role requires a strong understanding of alcohol brands, trade activations, visibility, and brand positioning. The...

  • Trade Marketing Manager

    23 hours ago

    Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time $30,000 - $60,000 per year

    About This Role Our client is looking to hire aTrade Marketing Manager who will be responsible for developing and executing trade marketing strategies that drive brand visibility, market share, and sales performance across all channels. This role requires a strong understanding of alcohol brands, trade activations, visibility, and brand positioning. The...

  • Channel Marketer

    1 week ago

    Nairobi, Nairobi Area, Kenya LG Full time

    Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.  With a rich history spanning over six decades and a global presence of more than 100...

  • managing director position for a travel firm

    23 hours ago

    Nairobi, Nairobi Area, Kenya Center for Strategy and Management Ltd Full time 2,160,000 - 4,320,000 per year

    RECRUITMENT FOR MANAGING DIRECTOR POSITION FOR A TRAVEL FIRMPosition Title:Managing DirectorReporting Line:Group Head of Finance & OperationsLocation:Nairobi, KenyaEmployment Type:Performance-based contractCompensation:Gross Salary of Kes 180,000 with additional commission on Net Sales & other company benefitsINTRODUCTIONOur Client is aforward-thinking...

  • Trade Marketing Manager

    1 week ago

    Nairobi, Nairobi Area, Kenya Tropikal Brands Afrika Limited Full time

    We're looking for a Trade Marketing Manager to drive brand visibility, boost demand, and grow sales across all channels. Must have a Bachelor's Degree and 7+ years' FMCG experience in Sales and Marketing with a proven record in trade marketing success.Application Deadline: 5th November 2025

  • Marketing Supervisor

    1 week ago

    Nairobi, Nairobi Area, Kenya Orascom Investment Holding Full time

    Position: Marketing Supervisor Organization: O-Trade & Logistics Location: Kenya Key Responsibilities:Execute marketing plans and campaigns to increase brand awareness and market share. Contribute to developing and implementing marketing strategies and plans, conducting market research, analyzing data, and identifying target audiences. Collaborate with...

  • National Sales Manager

    1 week ago

    Nairobi, Nairobi Area, Kenya Career Directions Limited (CDL) Full time 1,200,000 - 3,600,000 per year

    Job Title: National Sales Manager (NSM)Reports to: Managing DirectorSupervises: Channel Heads (Modern Trade, General Trade, Institutions, HoReCa), Regional Sales Managers, Account Representatives, MerchandisersPurpose of RoleThe National Sales Manager (NSM) is responsible for owning and delivering the company's overall sales targets (volume and revenue)...

  • Senior Strategic Partnerships Officer

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Trade and Development Bank Group - TDB Group Full time 1,500,000 - 3,000,000 per year

    BackgroundEstablished in 1985, the Trade and Development Bank Group (TDB Group) is an African regional multilateral development bank, with a mandate to finance and foster trade, regional economic integration, and sustainable development in Africa. TDB Group counts several subsidiaries and strategic business units including Trade and Development Banking, TDB...

  • Channel Sales

    1 week ago

    Nairobi, Nairobi Area, Kenya KenyaMOJA Full time 600,000 - 1,200,000 per year

    Job Description/RequirementsJob Responsibilities:Be responsible for the channel sales of the company's products in the East Africa region and work together with the channel sales team to achieve the sales targets.Be responsible for expanding the sales channels and assist our channel partners.Submit the daily report and weekly report to the line manager,...