Trade Marketing Manager

1 week ago

Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time
About This Role

Our client is looking to hire aTrade Marketing Manager who will be responsible for developing and executing trade marketing strategies that drive brand visibility, market share, and sales performance across all channels. This role requires a strong understanding of alcohol brands, trade activations, visibility, and brand positioning. The successful candidate will take full ownership of trade visibility initiatives and brand activations, ensuring each brand receives personalized attention and impactful market support.

Key Responsibilities

  • Develop and implement trade marketing plans aligned with brand and business objectives.

  • Drive visibility, activation, and in-store execution for all brands across key outlets and channels.

  • Collaborate with the Sales and Brand Marketing teams to ensure seamless execution of promotional activities.

  • Plan and manage brand activations, including events, tastings, sponsorships, and seasonal campaigns.

  • Monitor trade marketing budgets, ensuring efficient allocation and ROI tracking.

  • Conduct market visits and competitor analysis to identify opportunities for growth and visibility improvement.

  • Build and maintain strong relationships with distributors, trade partners, and key accounts.

  • Ensure brand guidelines are upheld across all trade executions and visibility materials.

  • Analyze trade data and consumer insights to refine trade marketing strategies.

  • Lead and mentor a team of field activation and merchandising staff (if applicable).

Requirements
Qualifications & Experience

  • Bachelor's degree in Marketing, Business, or related field.

  • Minimum 5–7 years of experience in Trade Marketing, preferably within the alcohol or FMCG industry.

  • Proven experience in brand activations, trade visibility, and channel marketing.

  • Strong understanding of brand positioning and shopper marketing dynamics.

  • Excellent project management, communication, and negotiation skills.

  • Analytical mindset with the ability to translate data into actionable insights.

  • Proficiency in MS Office and familiarity with trade marketing tools and reporting systems.

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