Trade Marketing Manager

5 days ago

Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time 60,000 - 120,000 per year
About This Role

Our client is looking to hire aTrade Marketing Manager who will be responsible for developing and executing trade marketing strategies that drive brand visibility, market share, and sales performance across all channels. This role requires a strong understanding of alcohol brands, trade activations, visibility, and brand positioning. The successful candidate will take full ownership of trade visibility initiatives and brand activations, ensuring each brand receives personalized attention and impactful market support.

Key Responsibilities

  • Develop and implement trade marketing plans aligned with brand and business objectives.

  • Drive visibility, activation, and in-store execution for all brands across key outlets and channels.

  • Collaborate with the Sales and Brand Marketing teams to ensure seamless execution of promotional activities.

  • Plan and manage brand activations, including events, tastings, sponsorships, and seasonal campaigns.

  • Monitor trade marketing budgets, ensuring efficient allocation and ROI tracking.

  • Conduct market visits and competitor analysis to identify opportunities for growth and visibility improvement.

  • Build and maintain strong relationships with distributors, trade partners, and key accounts.

  • Ensure brand guidelines are upheld across all trade executions and visibility materials.

  • Analyze trade data and consumer insights to refine trade marketing strategies.

  • Lead and mentor a team of field activation and merchandising staff (if applicable).

Requirements
Qualifications & Experience

  • Bachelor's degree in Marketing, Business, or related field.

  • Minimum 5–7 years of experience in Trade Marketing, preferably within the alcohol or FMCG industry.

  • Proven experience in brand activations, trade visibility, and channel marketing.

  • Strong understanding of brand positioning and shopper marketing dynamics.

  • Excellent project management, communication, and negotiation skills.

  • Analytical mindset with the ability to translate data into actionable insights.

  • Proficiency in MS Office and familiarity with trade marketing tools and reporting systems.

  • Trade Marketing Manager

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Tropikal Brands Afrika Limited Full time

    We're looking for a Trade Marketing Manager to drive brand visibility, boost demand, and grow sales across all channels. Must have a Bachelor's Degree and 7+ years' FMCG experience in Sales and Marketing with a proven record in trade marketing success.Application Deadline: 5th November 2025

  • Trade Marketing Manager

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Reckitt Full time 1,500,000 - 3,000,000 per year

    We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a...

  • Export & Trade Manager

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Goallic Corporation Full time 1,200,000 - 3,600,000 per year

    Job Title: Export & Trade Manager – AgribusinessLocation:NairobiEmployment Type:Full-timeAbout the Role:We are seeking a results-drivenExport & Trade Managerto lead and manage our agricultural exports and international trade operations. The role requires a professional with strong knowledge of global agricultural markets, international trade regulations,...

  • Territory Trade Marketer

    5 days ago

    Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time $30,000 - $60,000 per year

    Role Purpose:To drive sales growth and market penetration for the new diaper product line within the assigned territory by building strong relationships with distributors, retailers, and key customers. The role focuses on executing sales strategies, ensuring product availability, and achieving monthly and quarterly sales targets.Key Responsibilities:Sales...

  • Sales manager General Trade

    2 weeks ago

    Nairobi, Nairobi Area, Kenya 1ee90db6-a255-40ac-b47e-356add6dacdc Full time 120,000 - 240,000 per year

    Company DescriptionParikshit Advisory & Strategy Services have been engaged by their client to identify and fill in this position. based in Nairobi, the recruited candidate is expected to grow volume and value sales with increase in market share being mindful of bottomline growth. 5-7 years exoerienced candidates possessing FMCG industry skills are requested...

  • Trade Finance and Export Partnerships Manager

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Umba Full time 1,500,000 - 3,000,000 per year

    Job SummaryWe're looking for an experienced Trade Finance & Export Partnerships Manager to drive exporter acquisition, manage strategic relationships, and design tailored financial products for our customers. Umba has a suite of products including term loans, trade finance, FX services and international money transfer services. This role is highly commercial...

  • Social Media Marketing Specialist

    3 days ago

    Nairobi, Nairobi Area, Kenya ABW Marketing Full time 30,000 - 60,000 per year

    Company DescriptionABW Marketing is a dynamic and innovative social media marketing agency specializing in bespoke social media marketing and brand communication services. We help businesses craft compelling brand narratives and create meaningful connections with their target audience. Our team of experienced marketers and content creators collaborate...

  • Customer Marketing Manager

    5 days ago

    Nairobi, Nairobi Area, Kenya PZ Cussons Full time 120,000 - 360,000 per year

    We are PZ Cussons. Our purpose isFor everyone, for life, for good.Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted...

  • Customer Marketing Manager

    5 days ago

    Nairobi, Nairobi Area, Kenya PZ Cussons Full time 1,200,000 - 3,600,000 per year

    We are PZ Cussons. Our purpose is For everyone, for life, for good.Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted...

  • Fractional Chief Marketing Officer

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Qallann Marketing Agency Full time 120,000 - 180,000 per year

    Overview: We are seeking experienced and dynamic marketing consultants to join our network of Fractional CMOs at Qallann Marketing Agency. This role is ideal for marketing professionals with a proven track record of strategic leadership, innovative problem-solving, and a deep understanding of diverse marketing channels. As a Fractional CMO Consultant, you...