Google Ads Specialist

2 weeks ago

Nairobi, Nairobi Area, Kenya Tuma Full time $70,000 - $120,000 per year

Company Description

TUMA is a cross-border payments app that enables fast, secure, and affordable money transfers to 13 African countries, revolutionizing how the African diaspora supports their loved ones back home. TUMA aims to make financial services more accessible and efficient for people who need to send money to family and friends across borders. We are committed to providing an easy-to-use platform that ensures funds reach their destination quickly and safely.

Role Description

This is a full-time on-site role located in Nairobi County, Kenya. As a Google Ads Specialist at TUMA, you will be responsible for creating, managing, and optimizing Google Ads campaigns to drive traffic and conversions. Your day-to-day tasks will include conducting keyword research, creating ad copy, setting up and monitoring campaigns, analyzing performance data, and making data-driven adjustments to improve ROI. You will collaborate with the marketing team to align ad strategies with overall business goals and contribute to the growth of our user base.

What We're Looking For:

  • At least 4 years of hands-on experience managing and scaling Google Ads campaigns.
  • Must be an individual consultant (not a company).
  • Certified with at least one of the following:
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Measurement Certification
  • Strong knowledge of Google Analytics, Firebase Analytics, and conversion tracking.
  • Proven understanding of App Store Optimization (ASO) techniques to drive organic
  • growth.
  • Data-driven thinker with a proven track record of improving CTR, CPC, ROAS, and app
  • conversions.
  • Excellent communication skills and the ability to work independently.

Why Join Tuma as a Consultant?

  • Work with a bold, Africa-first fintech that's growing fast in multiple markets.
  • Flexibility of a contract-based role while being part of a high-energy, impact-driven team.
  • The opportunity to directly shape Tuma's customer acquisition and app growth
  • strategy.
  • A chance to leave your mark on campaigns that directly impact communities and families
  • across borders.

Interested? Send your CV, portfolio of past campaigns, and certifications to

with the subject line "Google Ads Specialist Application – [Your

Name]

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