Sales Coordinator

Location: Mombasa, Kenya

Focus Areas: Sales & Occupancy, Co-working, Partnerships, Community Building

Application Deadline: December 30, 2025.

About Westerwelle Startup Haus Mombasa

Westerwelle Startup Haus Mombasa is the newest hub for innovation and entrepreneurship in the heart of Mombasa, joining the Westerwelle Foundations global network. Headquartered in Berlin, the foundation currently operates hubs in Rwanda, Tanzania, Tunisia, and Kenya, and runs support programmes focused on business ideation, proof of concept, and international acceleration.

The Mombasa hub provides a collaborative space for startups and stakeholders to meet, develop their skills, and connect with an international network of startups and support resources. In addition to co-working and private offices, the hub also offers event and meeting spaces, programmes, and networking opportunities.

Role Overview

The Sales Coordinator will be responsible for driving occupancy growth, and revenue generation for WSHM. The role focuses on proactive sales, targeted marketing activities tailored to the Mombasa context, and ecosystem engagement. The Sales Coordinator will work towards measurable results in:

• Co-working desk occupancy

• Private office leases

• Event/meeting room bookings

• Strategic partnerships that enhance visibility and drive foot traffic to the hub

The Sales Coordinator will report to the Country Director, Westerwelle Startup Haus Mombasa.

Responsibilities

1. Sales & Occupancy Growth

• Convert incoming leads into signed co-working and private office contracts 
• Drive occupancy of private offices (target: at least 4 additional offices leased during the contract period).
• Achieve co-working desk occupancy of at least 60% within the contract duration.
• Maintain an active pipeline of prospects and follow up consistently.

2. Event & Meeting Room Revenue

• Increase external bookings for meeting rooms and event spaces.
• Develop and promote tailored packages for corporates, NGOs, and CBOs to use WSHM facilities for meetings, trainings, and events.
• Coordinate with the team to ensure high-quality client experience for all bookings.

3. Marketing & Campaigns

• Design and support the implementation of online and offline marketing campaigns to enhance visibility of the hub and its services.
• Ensure that all marketing content is localised and resonates with Mombasa's entrepreneurial and youth demographic.
• Tailor online campaigns to platforms relevant to the local market, including WhatsApp, TikTok, Facebook, Instagram, and LinkedIn, alongside offline outreach such as flyers, activations, and ecosystem events.
• Review and improve marketing materials (flyers, brochures, digital content) ensuring brand consistency.
• Coordinate digital outreach (social media, email campaigns, online ads) to generate quality leads in collaboration with WSHM and HQ resources.

4. Partnership Development

• Develop and initiate a partnership framework with corporates, other entrepreneurial support organizations, NGOs, and CBOs.
• Co-create and co-implement events with key partners that drive visibility and foot traffic to the hub.
• Position the hub as a key ecosystem player in Mombasa by actively representing WSHM at relevant events and forums.

5. Reporting & Accountability

• Provide weekly progress updates to the Country Director.

• Track, analyze, and report KPIs (leads, conversions, occupancy rates, revenue growth, partnerships signed).
• Recommend adjustments to strategies to meet targets and improve performance.

Qualifications & Experience

We are looking for candidates with the following profile:

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Proven sales and business development experience, preferably in co-working, real estate, hospitality, or B2B services.
• Strong digital marketing and campaign execution skills (social media, email, basic online ads).
• Proficiency in graphic design tools (e.g. Canva, Adobe Suite) is an advantage.
• Experience using CRM systems and project management tools (e.g. Nexudus, Asana, HubSpot, Trello).
• Excellent communication, negotiation, and client management skills.
• Experience working with corporates, NGOs, and community-based organizations.
• Familiarity with the Mombasa entrepreneurship and business ecosystem is a strong advantage.
• Fluency in English and Swahili (spoken and written).
• Entrepreneurial mindset, adaptability, and the ability to work independently and take initiative.

How to Apply

Please submit your resume via the link below, as well as answer relevant questions.

NOTE: We use internal AI detection tools as part of our recruitment process. We therefore ask applicants to refrain from using AI-generated responses when answering application questions, as authenticity, originality, and your own voice are important to us.

We look forward to hearing from you and exploring how you can contribute to the success of Westerwelle Startup Haus Mombasa.