Marketing and Communication Lead

Key Responsibilities:

a) Marketing Strategy & Campaign Management

• Plan and execute multi-channel marketing campaigns (online and offline) with a focus on qualified

lead generation.

• Coordinate and manage relationships with marketing agencies, designers, freelancers, and

contractors to ensure delivery of marketing objectives.

• Execute and optimize paid digital campaigns across Google, Meta, LinkedIn, and other platforms.

• Develop and manage targeted SEO strategies, keyword planning, and content-driven lead

generation through blogs, newsletters, and landing pages.

• Coordinate email marketing flows for lead nurturing and CRM engagement.

• Identify offline marketing opportunities such as activations, expos, networking events, and

traditional media for targeted visibility.

• Manage the production of creative assets, including video, photography, and branded marketing

materials.

b) Content & Digital Presence

• Create compelling content for social media, blogs, websites, brochures, and all branded materials,

in line with Green Heart Kilifi's tone and values.

• Maintain a strong social media presence with consistent and engaging storytelling aligned with the

brand's identity.

• Monitor and report on marketing performance metrics including traffic, conversion rates, ad

performance, social engagement, and campaign ROI.

• Stay updated on digital trends, tools, and industry shifts – and integrate innovative approaches

where appropriate.

c) Sales Enablement & Client Relations

• Develop strong pre-visit communications for potential clients and coordinate on-site visit

experiences.

• Manage timely and professional follow-up communication to convert inquiries into sales.

• Work closely with the sales team to qualify leads, maintain CRM accuracy, and optimize the

customer journey.

• Represent the company at open days, property expos, and client events, ensuring professional brand

presence and lead generation.

d) Market Intelligence & Competitor Analysis

• Conduct regular market research, including monitoring competitor strategies, pricing, and marketing

tactics.

• Segment and analyze different customer types to inform audience targeting and campaign

personalization.

• Report on market trends and provide strategic recommendations to leadership.

e) Brand Management & Strategic Positioning

• Ensure consistent brand messaging across all platforms and campaigns.

• Monitor brand performance metrics including awareness, perception, and sentiment.

• Identify and propose strategic brand partnership opportunities to increase visibility and enhance

credibility.

f) Events & Activations

• Plan and execute on-ground activations, open days, and property tours aimed at driving qualified

traffic and engagement.

• Manage all logistical aspects of events including budgeting, vendor coordination, setup, and on-site

execution.

• Track and report on event performance, including leads generated, attendee feedback, and ROI.

• Identify and pursue strategic sponsorships or event partnerships aligned with brand positioning and

audience goals.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A

certification in Digital Marketing would be an added advantage.

• Minimum of 5 years' experience in marketing, communications, or brand management, ideally

within the real estate, property development, or related industries.

• Proven experience in developing and executing marketing campaigns that drive property sales,

brand visibility, and client engagement.

• Strong understanding of real estate market dynamics, including buyer behavior, lead generation,

and digital property marketing trends.

• Proficiency in digital marketing tools, CRM systems, and office software (MS Office Suite, Canva,

HubSpot, Google Analytics, Meta Business Suite, etc.)

• Exceptional communication, presentation, and interpersonal skills, with the ability to engage

clients, agents, and partners effectively.

• Excellent organizational, time management, and project coordination skills, with the ability to

manage multiple listings, events, and campaigns simultaneously.

• A creative and strategic thinker with strong visual and storytelling abilities to enhance the

company's brand and market presence.

• Strong attention to detail and ability to maintain brand consistency across all communication

platforms.

• Demonstrated ability to analyze campaign performance and translate insights into actionable

improvements.

Why Join Us:

• Competitive salary and benefits package

• Opportunities for professional development and growth

• Dynamic and supportive work environment

• Commissions

Interviews will be held on rolling basis, and the selected candidate should be ready to join by late November

2025.

How to apply:

a) Review our marketing collateral online- Socials+ Website, and submit a write-up on "My First

45 Days in the Role".