Digital Marketing Officer

5 days ago

Nairobi, Nairobi Area, Kenya KenyaMOJA Full time 900,000 - 1,200,000 per year

Job Description/Requirements
Responsible for planning, developing, implementing and managing the digital marketing strategy that promotes the hospital's brand, products and services through content creation in Graphics design and Videos

Key Responsibilities

Design and implement a monthly social media strategy to align with hospital initiatives

Conceptualize, design and implement creative graphics projects on time and within budget.

Generate, edit, publish and share engaging content daily on all social media platforms

Oversee day-to-day management of campaigns-health awareness days, hospital and clinic programs and other monthly campaigns.

Ensure brand consistency in copy through tone, voice and terminology

Community management- responding to queries and complaints on an hourly basis and reporting to the relevant teams.

Create an actionable monthly growth campaign plan to grow the community as per the monthly targets.

Report on competitor activity on a weekly basis.

Set specific objectives and report on monthly growth.

Design and oversee all aspects of our digital marketing including marketing database, email, and display advertising campaigns.

Develop and monitor campaign budgets.

Plan and manage social media platforms.

Identify the latest trends and aspects affecting the health industry.

Core Competencies

Proven track record in conceptualizing and implementing digital marketing and communication strategies

Ability to establish clear metrics for digital marketing initiatives' effectiveness

Knowledge of Digital/Online/Social Media strategy, audience management and analytics

Must be a self-starter and highly organized.

Education & Experience

Atleast a Diploma in Business Administration, Strategy, Marketing Management,Digital Marketing, Social Media Management or any other related field from a recognized institution.

Minimum of 2 years' experience in Online Sales or digital marketing

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