Digital Marketing Strategist

2 days ago

Nairobi, Nairobi Area, Kenya Due Process Consulting LTD Full time 1,200,000 - 2,400,000 per year

Due Process Consulting is a management consulting firm in Nairobi, specializing in the provision of business process management consulting services to organizations drawn from diverse industry sectors. We assist organisations in identifying, prioritizing, documenting, analyzing, and improving or re-engineering their key business processes to achieve overall operational excellence.

We are currently looking for a suitably qualified and experienced Digital Marketing Strategist to join our team.

If you have the relevant qualifications and experience and are highly passionate about helping brands grow through digital marketing, we would love to hear from you.

Key Responsibilities

§ Undertake market research and establish the best way to reach target customers.

§ Advise on and prepare the firm's digital marketing strategy and plan.

§ Create and maintain a powerful social media presence on all major platforms.

§ Come up with and publish creative digital content, e.g., blogs, social media posts, videos, etc.

§ Maintain the company's website and perform search engine optimization [SEO].

§ Design and operationalize social media, search engine, email and content marketing campaigns aligned with business goals and devise other strategies to maximize lead generation.

§ Make use of creative inbound marketing strategies to generate a pipeline of quality leads.

§ Respond to clients through the website, social media and telephone.

§ Analyze the impact of marketing campaigns and generate relevant reports and recommendations.

Qualifications

Ø Bachelor's degree in a relevant field

Ø Relevant digital marketing certification

Ø At least 2 years of continuous experience as a digital marketer

Ø A portfolio of successful campaigns or documented case studies is a strong plus.

Skills

§ Social media marketing.

§ Web development and management

§ Search engine optimization

§ Ability to create and execute multi-channel digital marketing strategies

§ Proficiency in building
marketing funnels
,
buyer personas
, and
customer journeys

§ 
Communication
- Clear presentation of strategies, reports, and collaboration with cross-functional teams

§ 
Creativity
- Developing engaging campaigns and problem-solving creatively.

Application

If interested in this role, please send an up-to-date CV and cover letter indicating current and expected monthly remuneration to

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