Digital Marketing Specialist

1 day ago

Nairobi, Nairobi Area, Kenya Digital mr Full time $60,000 - $80,000 per year

Google Ads Specialist – Strategic PPC Expert

About Us

We are a forward-thinking digital marketing agency/brand committed to excellence and innovation. At Afeela, we empower businesses through highly effective Google Ads campaigns tailored for growth and performance. You'll thrive in an environment that values creativity, collaboration, and measurable results.

What You'll Do (Responsibilities)Strategically plan, launch, and oversee Google Ads campaigns across Search, Display, YouTube, and Performance Max.

Conduct keyword research, audience targeting, and competitive analysis to drive campaign effectiveness.

Continuously analyze campaign metrics—CTR, conversions, ROI—and optimize for performance.

Create and refine ad copy, landing pages, and bidding strategies to maximize ROI and ad quality.

Collaborate with marketing, creative, and analytics teams to align ad strategies with business goals.

Who You Are (Qualifications & Skills)Bachelor's degree in Marketing, Business, or related field.

Google Ads certification (Search, Display, Shopping preferred).

2+ years of experience managing Google Ads campaigns, with a demonstrable record of improving performance.

Analytical mindset with strong proficiency in Google Analytics and campaign reporting.

Skilled at managing advertising budgets and optimizing cost efficiency.

Bonus: Experience with SEO, SEM, Facebook Ads, or other paid platforms.

What We Offer (Perks & Benefits)Competitive salary based on experience, plus performance-based bonuses.

Comprehensive benefits including health coverage, flexible/hybrid working options.

Clear career progression and professional development opportunities.

A dynamic, supportive workplace where innovation and data-driven ideas are celebrated.

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