Digital Marketing Executive

2 days ago


Nairobi, Nairobi Area, Kenya Techwise Managed Services Limited Full time 900,000 - 1,200,000 per year

Company Description

Welcome to Techwise Managed Services Limited – your partner in secure, innovative, and successful business operations. As a leading Managed Service Provider (MSP), we deliver cutting-edge IT and security solutions that drive efficiency, protection, and business growth. Our certified professionals ensure seamless operations, robust security, and scalable technology to keep you ahead in the digital age. With a customer-centric approach and 24/7 support, we empower businesses with technology solutions that enhance performance, resilience, and success.

Role Description

This is a full-time, on-site role as a Digital Marketing Officer located in Nairobi County, Kenya. As the Digital Marketing Officer, you will be responsible for developing and implementing digital marketing strategies to improve brand awareness and increase sales. You will also work with the marketing team to create and manage content for digital platforms, analyze customer data to improve marketing campaigns, and manage social media channels.

Responsibilities

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

Requirements

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM like
SEMrush
.

· Working knowledge of ad serving tools (e.g., DART, Atlas)
and marketing automation platforms (e.g., Mailchimp, Klaviyo, HubSpot

· Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

. Bachelors Degree in Business, Marketing or Related

. 3-5 years of Experience in Digital Marketing



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