Territory Trade Marketer

1 week ago

Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time

Role Purpose:

To drive sales growth and market penetration for the new diaper product line within the assigned territory by building strong relationships with distributors, retailers, and key customers. The role focuses on executing sales strategies, ensuring product availability, and achieving monthly and quarterly sales targets.

Key Responsibilities:

  • Sales Achievement: Achieve primary and secondary sales targets for the diaper category within the assigned territory.

  • Market Development: Identify and develop new customers, channels, and opportunities to expand market presence for the diaper range.

  • ​Distribution & Visibility: Ensure product availability, visibility, and proper merchandising in retail outlets.

  • Trade Execution: Implement trade promotions, consumer offers, and in-store activations to drive product off-take.

  • Data-Driven Selling: Use sales automation tools to plan routes, track sales performance, monitor inventory, and report on sales activities.

  • Relationship Management: Build and maintain strong business relationships with distributors, wholesalers, and retail partners.

  • Market Intelligence: Gather competitor information, pricing trends, and consumer feedback to support marketing and product improvement initiatives.

  • Reporting: Prepare daily, weekly, and monthly sales reports through the sales automation system.

Requirements

Qualifications & Experience:

  • Bachelor's Degree in Sales, Marketing, Business Administration, or a related field.

  • Minimum 4–7 years of experience in FMCG sales, preferably with a diaper or baby care brand.

  • Proven track record of meeting or exceeding sales targets in a competitive FMCG environment.

  • Experience using sales automation software.

  • Strong distribution management and territory planning skills.

Other Requirements:

  • Age: Below 40 years

  • Valid driving license and willingness to travel extensively within the assigned territory.

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