Social Media Manager
1 day ago
Company DescriptionHandas Juice is a renowned company in Kenya known for creating and selling delicious juices made from khat. Our jaba juice is highly regarded as the best in Kenya. Handas Juice strives to provide unique and flavorful beverages to our customers.RoleBuild a social engine that turnsattention into action: create content people save/share, community management, and convert traffic to WhatsApp/D2C—while protecting the brand and measuring ROI like a pro.What You'll Do1) Strategy & Channel OwnershipOwn the Instagram strategyend-to-end (Reels, Stories, Lives, carousels) and extend winning formats to TikTok, YouTube Shorts, and WhatsApp Status.- Build a monthly content calendarwith clear pillars (product, lifestyle, education, UGC, retail moments, events) and weekly posting cadence.- Align content with commercial priorities: flavor launches, promos, retail displays, and sampling roadshows (tie content to conversion goals).- Maintain a consistent, youth-savvy brand voice that's witty, responsible, and on-trend.2) Community Management & Social CareRespond to comments/DMs within SLA; escalate CX issues; keep the tone human and helpful.Run polls, Q&As, quizzesto keep the community active; turn insights into content ideas.- Create and manage social channels like instagram & whatsapp3) Performance, Growth & Social CommerceDrive traffic to WhatsApp/ManyChat flowsand D2C pages (link-in-bio journeys, UTM tracking).- Partner on boosting/paid socialto test hooks/offers/creatives; iterate weekly based on data.- Optimize search & discoverability: hashtags, sounds, metadata, and trend timing.4) Analytics & ReportingShip a weekly dashboard: Reach, ER (saves/shares), views, watch-through, clicks, CVR, CAC (assisted), code usage, UGC volume, creator ROI.- Run structured A/B testson hooks, formats, captions, and offers; document learnings.5) Cross-Functional CollabSupport retail & e-grocerywith social media posts, and A+ copy.- Coordinate with Sales/Trade Marketing on in-store moments(displays, chillers, end-caps) and capture them for social proof.- Align with Events on content capture plans and on-site CTAs (QR to WhatsApp).Must-Have3–5+ years running brand social for consumer products (beverage/CPG or lifestyle preferred).Proven Instagram/Reels results (portfolio with links): consistent reach growth, high save/share rates, and click-throughs to store/WhatsApp.Strong short-form video craft : ideation → scripting → shooting → editing (CapCut or Adobe) → publishing.UGC/creator program experience: sourcing, briefing, incentive structures, rights/whitelisting, and performance tracking.Data-driven : comfortable with IG Insights/Meta, GA4, UTMs; can explain CVR, CAC, ROMI, retention.Copy & voice : can write witty, youth-savvy, Kenya-fluent captions (English/Swahili/Sheng) and strong hooks/CTAs.Execution speed : can ship reactive trend content
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