Retail & Digital Marketing Manager

1 day ago

Nairobi Nairobi City Kenya Bridge Talent Management Full time 1,200,000 - 3,600,000 per year

Retail and Digital Marketing ManagerReporting to the Business HeadOur client, a leading diagnostics company in Kenya, is on the lookout for a dynamic and innovative Retail and Digital Marketing Manager to lead their retail digital marketing initiatives. This role is all about leading & driving the Retail Digital Initiatives, programs, technology & Systems experience across their chain of diagnostic centers in Kenya. If you are a creative trendsetter with bold ideas to enhance retail conversions through digital channels, we'd love to connectRole Profile:Crafting and executing a winning Retail -Digital Marketing Strategy to drive business goals.Deliver retail business targets across diverse customer segments (B2C) and other channels.Building a strong digital brand presence and fueling consumer demand through innovative campaigns.Develop and Lead Successful Marketing Campaigns & Promotions both online and offline.Revolutionize their digital penetration & offerings while driving demand on digital platforms.Conducting marketing Research and converting these insights into deployable initiatives & offerings.Design & Deploy media materials for successful client campaign programs & related activities.Lead & own targets on conversion metrics – Driving telehealth initiatives, projects & solutionsLeading customer Promotional campaigns – on upselling; cross -selling; & awareness initiatives RequirementsRelevant experience:A background in innovative marketing and familiarity with digital technology platforms.Brand Management Experiences – both new product launches & seasoned product offeringsSolid web analytics tools like Google Analytics to measure performance and optimize campaigns.A deep understanding of current digital trends and their application in retail marketing.A strong sense of creativity and innovation, paired with the ability to think outside the box.Exceptional interpersonal skills and a proven ability to collaborate across teams.If you're excited to shape the future of retail -digital marketing for a leading brand, this could be your next big challenge.

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