Digital Marketing Manager

1 day ago


Nairobi Kenya Torras Digital Full time 700,000 per year

Our client runs an ecommerce shop that sells electronics and cyber security software solutions. They are in the market for a digital marketing manager who will spear head digital marketing efforts to establish a marketing funnel that will drive conversion and retention. Key Responsibilities Manage digital campaigns across various channels such as social media, email, search engines, and display advertising.Develop and implement digital marketing strategies in alignment with company goals and objectives.Conduct market research to identify trends, customer preferences, and competitor activities to inform marketing strategies.Create engaging content for digital platforms, including social media posts, blog articles, email newsletters, and website copy.Monitor and analyze campaign performance metrics using tools such as Google Analytics, social media analytics, and email marketing platforms.Optimize campaigns based on performance data to improve ROI and achieve key performance indicators (KPIs).Collaborate with cross -functional teams, including graphic designers, web developers, and content creators, to execute digital marketing initiatives.Stay abreast of industry trends, best practices, and emerging technologies in digital marketing.Manage digital advertising budgets effectively, allocating resources to achieve desired outcomes within budgetary constraints.Continuously test and iterate marketing strategies to drive continuous improvement and innovation. Requirements3 -5 years experience in digital marketingBachelor's degree in Marketing, Communications, Business Administration, or related field.Added bonus if you have Chartered Institute of Marketing (CIM) qualificationsProven experience in digital marketing, with a track record of successful campaigns and measurable results.Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, email marketing software, and content management systems (CMS).Strong analytical skills with the ability to interpret data and derive actionable insights.Excellent written and verbal communication skills, with the ability to create compelling content tailored to different digital channels and target audiences.Creative thinking and problem -solving abilities, with a keen eye for detail.Ability to work effectively in a fast -paced, dynamic environment and manage multiple projects simultaneously.Up -to -date knowledge of digital marketing trends, strategies, and best practices.Certification in digital marketing (e.g., Google Ads certification, HubSpot certification) is a plus.Experience with SEO, SEM, and social media advertising is highly desirableClick on the APPLY button below to apply or send your resume to ;\/span> with the title "Digital Marketing Manager" Benefits Salary range - Ksh. 70, ,000 Medical Insurance  Transport and Airtime Allowance Access mobile devices for work



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