Communications Specialist

Job Summary Your mission is to manage the organisation's public image, implement brand storytelling initiatives and shape key narratives through effective corporate and marketing communications strategies. In this role, you will bring your creativity and seasoned writing skills to bring alive themes for a variety of content formats in diverse communications channels. Job Description/Requirements Our VisionAfrica's solution to bridging the talent gap. Job Mission Your mission is to manage the organisation's public image, implement brand storytelling initiatives and shape key narratives through effective corporate and marketing communications strategies. In this role, you will bring your creativity and seasoned writing skills to bring alive themes for a variety of content formats in diverse communications channels. Reporting to Head of Marketing Direct Reports Content Developer, Community Marketer Key Responsibilities Organizational ● Implement brand storytelling strategies to strongly position Brighter Monday Kenya as a thought leader within the recruitment and talent industry. ● Create internal and external communication strategies for Brighter Monday Kenya. ● Work across the organisations' focal points to identify media moments, and success stories, develop and implement relevant ● materials and media outreach. ● Develop and implement a communication strategy that includes media outreach and social media content creation. ● Generate innovative ways to gain quality media coverage across all channels. Functional ● Initiate, draft, and edit communications materials, including press kits, fact sheets, infographics and multimedia products. ● Create Marketing and communication content that resonates with the ● audiences ● Advise colleagues on media relations and handle media inquiries ◠Development and maintenance of media contacts and lists ● Draft and distribute media advisories, news releases and other materials and design and organise media events, as appropriate, to promote activities of the organisation ● Advise and assist colleagues to include media outreach activities such as interviews or press briefings ● Work closely with the organisation's media partner to continuously shape the organisation's narratives ● Provide effective and timely responses to public information inquiries; and Provide timely strategic advice and creative solutions for dealing with sensitive communications issues and stories ● Arrange and coordinate press conferences, and plan events. ● Support and evaluate the results of communication campaigns with the team Key Relationships ● Group Marketing Head ● Marketing Campaign Manager ● Creative Designers ● Digital Marketing/Performance team KPIs to measure success ● Increased media coverage. ● Improved brand perception and share of voice. ● Speed and effectiveness of crisis communications. ● Sales ROI and customer satisfaction. ● Page visits and logins. ● Brand valuation. ● Audience engagement. ● Growth channels Key Skills & Competencies Skills ● Strong written and verbal communication skills are crucial for effective engagement with community members ● Ability to understand and address community members' needs, concerns, and feedback is essential. ● Proficiency in creating and curating engaging content to maintain a dynamic and active community across all platforms. ● Capability to gather and analyse community data to derive meaningful insights for business decision -making. ● A genuine passion for the brand's values, products, or services and a strong desire to share that enthusiasm with the community. ● Familiarity with SEO tools and content management systems used in B2B environments ● Impact Storytelling and societal marketing communication campaign. Requirements Qualifications ● A bachelor's degree in Marketing, Communications, or a related field is ● preferred. ● years of experience as a communications specialist with proven ● experience in PR, opinion pieces, Digital, MarCom campaigns, blog ● content, web content and more ● Previous experience in managing the online communities of B2B ● brands. ● Previous experience in media production will be an added advantage ● Certifications in Brand and marketing and social media -related courses ● will be an added advantage.