Digital Manager

Overview:

We are seeking a hands-on and data-driven
Digital Manager
to lead SuperCosmetics' digital growth across e-commerce, social commerce, and omnichannel platforms.

The ideal candidate will combine strong commercial acumen with hands-on marketing, analytics, and team leadership experience. This role is responsible for ensuring a
profitable digital P&L
, optimizing performance across channels, and building a seamless customer journey from awareness to purchase.

You will oversee a cross-functional digital team covering
Performance Marketing, Website Management, Social Commerce, CRM, and Data Analytics
, ensuring each area contributes to profitable growth and long-term customer engagement.

Key Responsibilities:

Joint Business Plans(JBP) & Brand Collaboration

• Partner with key suppliers and brands to deliver Joint Business Plans.
• Develop performance scorecards per brand, tracking investment efficiency and digital ROI.
• Support the execution of online brand campaigns, product launches, and activations.

Performance Marketing & CRM

• Lead all paid media (Meta, Google, TikTok, etc.)ensuring
  maximum ROI
  and efficient spend allocation.
• Build and manage
  CRM campaigns
  to drive repeat purchases, loyalty, and customer engagement.
• Collaborate with brands to
  maximize investment
  and digital share of voice.
• Own the
  digital marketing budget
  , ensuring spend aligns with sales and profitability targets.

Channels Management

• Oversee all digital sales channels:
  Website (WooCommerce), Social Commerce (Meta, WhatsApp, Sukiba, Glovo) & Other Platforms.
• Ensure
  consistent content, pricing, and promotional alignment
  across channels.
• Supervise digital product owners and sales teams to ensure seamless execution.
• Ensure coordination between
  Beauty Advisors
  and
  Branch Teams
  for campaign delivery.

Website & Content Ownership

• Oversee
  website content and design
  , ensuring accurate PDPs, category pages, and promotions.
• Guide the
  product roadmap
  , UX enhancements, and conversion optimization.
• Manage
  visual content curation
  in collaboration with brand and creative teams.
• Implement best practices for
  SEO, AOV growth, and conversion rate improvement.

Data & Analytics

• Maintain a
  daily dashboard
  covering sales, traffic, ROI, stock, and promotional performance.
• Analyze data to identify growth opportunities, inefficiencies, and customer trends.
• Prepare
  weekly and monthly digital business reviews
  highlighting key learnings and corrective actions.
• Present clear insights and actionable recommendations to management.

Key Performance Indicators (KPIs):

• Digital Profitability:
  Achievement of digital P&L targets and ROI benchmarks.
• JBP Achievement:
  95%+ achievement on digital JBPs with partner Brands.
• Website Accuracy:
  99% accuracy in product, pricing, and stock data.
• Marketing Efficiency:
  100% execution on Digital Marketing calendar and measurable improvement in CPA, ROAS, and conversion rates.
• Customer Engagement:
  Growth in repeat customers and CRM-driven sales.
• Reporting Precision:
  Timely delivery of comprehensive analytics for decision-making.
• Revenue management:
  100% accuracy from Till to Bank.

Qualifications & Skills:

• Bachelor's degree in
  Marketing, Commerce
  , Finance, Business or a related field.
• 5+ years of experience
  in digital marketing, digital commerce, or omnichannel retail management.
• Strong understanding of
  WooCommerce/WordPress
  , Meta Business Suite, Google Analytics, Excel and CRM tools.
• Proven experience in managing
  digital ad budgets
  and performance optimization.
• Proficient in
  content management
  , basic design (Canva or similar), and data visualization tools.
• Analytical thinker with
  commercial awareness
  and excellent stakeholder management.
• Ability to
  lead cross-functional teams
  , prioritize effectively, and deliver results under pressure.

What We Offer:

• Competitive
  salary, performance-linked incentives and Management Incentive Plan (MIP).
• Opportunity to work with
  23 years+ track record
  and lead SuperCosmetics' digital transformation and O+O journey.
• Dynamic, creative, and
  collaborative
  environment.
• Continuous professional development within a
  high-performance Team
  .

Who we are?

Who we are?

We are a third-generation O+O specialty beauty business.

1. History & Background
2. Corporate Profile
3. We are on a roll-out. Reels from our latest door openings:

BBS door inauguration

Junction door inauguration