Branch Executive

5 days ago


Mombasa, Mombasa, Kenya Career Directions Limited (CDL) Full time

To oversee the branch office, including its operations and staff and ensuring that branch
performance targets are met.

Key Responsibilities
a) Raise the company's profile and enhance its visibility by positioning it strategically in the
region.
b) Develop an effective Sales strategy and creating a sustainable and comprehensive sales plan.
c) Develop effective Marketing strategy and creating a sustainable and comprehensive
marketing plan.
d) Gather market intelligence for the region, advising the Head of Marketing on business
opportunities and areas of improvement.
e) Develop an effective client management plan, including an up-to-date client portfolio and
subsequently, client-retention initiatives, while minimizing attrition.
f) In liaison with the marketing team, participate in product development, advising on what
works in the respective area of operation.
g) Preparation of branch-related statistics and sales reports as required.
h) Analyze branch-related data and ensure all relevant issues relating to branch operations
are identified and communicated to relevant stakeholders.
i) Manage branch budget and minimize costs and expenses.
j) Supervise and evaluate the performance of direct report, including customer service
representatives
k) Adherence to the Service Charter.

Requirements
  • Required Skills and Experience
  • Degree in business-related course from a recognized university
  • Diploma in Insurance or related insurance course is desirable
  • At least 5 years' relevant experience in the insurance sector, 2 of which should be in branch management
  • Demonstrable experience in sales and marketing of insurance products
  • Excellent knowledge of the insurance industry
  • Sound commercial awareness
  • Strategic thinker
  • Strong interpersonal skills
  • Good communication skills
  • Leadership skills
Only Shortlisted candidates will be contacted and shall be required to present original
certificates and testimonials during the interview.

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