Junior Digital Marketing Specialist

1 day ago

Nairobi, Nairobi Area, Kenya Anonymous Full time 300,000 - 600,000 per year

Overview
We're looking for a Junior Digital Marketing Specialist to plan, execute, and optimize digital campaigns that drive customer acquisition, engagement, and retention. You'll work across multiple channels from paid ads and social media to email, SMS, and influencer marketing, while helping grow brand presence.

If you're creative, analytical, and eager to learn, this is your chance to make a real impact.

What You'll Do
Plan and execute end-to-end digital marketing campaigns across paid, social, email, SMS, and influencer channels.

Promote and grow our mobile app, driving downloads, engagement, and user retention through innovative strategies.

Optimize campaign performance using analytics and reporting tools to ensure strong ROI.

Manage and update WordPress websites, ensuring seamless user experience, effective SEO, and appealing design.

Collaborate with cross-functional teams to bring creative ideas that elevate our brand presence.

Conduct market and competitor research to stay ahead of trends and improve campaign strategies.

Use design tools like Canva or Adobe to create engaging visuals for ads and content.

What We're Looking For
1–2 years of experience running and optimizing digital campaigns (Interns with basic digital marketing knowledge and a strong willingness to learn are also encouraged to apply)

Strong understanding of performance marketing, data analytics, and mobile app reporting tools.

Experience with Google Ads, Meta Ads, and TikTok Ads.

Familiarity with email and SMS marketing tools.

Knowledge of mobile apps and how to effectively promote them.

Knowledge in WordPress, website creation, and design.

A creative problem solver who's innovative, curious, and always eager to learn.

Excellent research skills and a proactive attitude, you find answers, test ideas, and make things happen.

Experience in influencer marketing is desirable.

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