Digital Marketing

1 day ago

Nairobi, Nairobi Area, Kenya Mac & More Solutions Full time 1,200,000 - 3,600,000 per year

Company Description

Mac & More Solutions, established in 2002, is a leading Apple Authorized Reseller and Apple Authorized Service Provider in East Africa. The company provides Apple products and associated IT solutions to Education, Business, Government, B2B, and Consumer markets. Known for its focus on genuine Apple tools and service parts, the company specializes in troubleshooting, repairing, and maintaining Apple products, both under warranty and out of warranty. Mac & More Solutions is also a G-Technology Premium Partner Pro and an Authorized Distributor for brands such as Wacom, Moshi, and Belkin, serving over 20,000 clients across the region. They are headquartered in Nairobi and are dedicated to delivering innovative Apple-based solutions.

Role Description

This is a full-time, on-site role for a Digital Marketing & Sales Executive based in Nairobi County, Kenya. In this role, the executive will manage and execute digital marketing campaigns to promote products and services, develop digital content strategies, conduct market research, and analyze campaign performance. The position includes generating leads and building client relationships to drive sales across various markets. Additional responsibilities involve maintaining the company's online presence, monitoring social media platforms, and working collaboratively with the sales and marketing teams to align efforts with business objectives.

Qualifications

  • Experience in digital content creation, social media management, and digital marketing strategies
  • Skills in market research, sales strategy, and client relationship management
  • Proficiency in tools for campaign analysis, lead generation, and online performance metrics
  • Ability to communicate effectively, build rapport with clients, and work in a team environment
  • Proficiency in tools like Google Analytics, CRM software, and relevant content management platforms
  • Bachelor's degree in Marketing, Business, Communication, or related field is advantageous
  • Knowledge of Apple products, IT-related solutions, or experience in a technology-focused sales/marketing role is a strong plus

Key Responsibilities

  • Manage and optimize all digital platforms including
    Facebook, Google My Business, LinkedIn, WhatsApp, YouTube, Instagram, TikTok, Twitter, and Email Marketing
    .
  • Develop and implement data-driven digital marketing strategies to
    boost traffic, leads, and sales
    across all product and service categories.
  • Design, manage, and optimize
    paid advertising campaigns (Google Ads, Meta Ads, etc.)
    for maximum ROI.
  • Demonstrate strong
    SEO expertise
    to improve search visibility and organic growth.
  • Contribute to website development and maintenance to align with sales and marketing goals.
  • Collect, analyze, and report marketing data to inform strategic decisions.
  • Use
    data mining
    to identify and convert new business opportunities.
  • Consistently meet and aim to
    surpass set sales and marketing targets
    .

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