Digital Marketing Manager

1 day ago

Nairobi, Nairobi Area, Kenya Flexigig Limited Full time 1,200,000 - 2,400,000 per year


Digital Marketing Manager

Position Overview:

We are seeking a dynamic and creative Digital Marketer to join our team. The ideal candidate will be proficient in Zoho, have a knack for brand marketing, excel in email marketing campaigns, and possess innovative strategies to make our company stand out in the industry.

Key Responsibilities:

  • Zoho Proficiency: Utilize Zoho CRM for managing customer relationships, creating marketing campaigns, and analyzing data to optimize marketing efforts.
  • Brand Marketing: Develop and implement comprehensive marketing strategies to enhance the company brand, increase brand awareness, and drive customer engagement.
  • Email Marketing: Design, execute, and analyze email marketing campaigns. Create compelling email content, manage email lists, and track campaign performance to ensure high ROI.
  • Creative Design: Create visually appealing and engaging content for digital platforms including social media, blogs, and the company website to attract and retain customers.
  • Social Media Management: Manage and grow the company's social media presence across various platforms. Develop social media campaigns that increase visibility and foster community engagement.
  • SEO & SEM: Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to drive traffic and generate leads.
  • Market Analysis: Conduct market research to identify trends, customer needs, and competitive analysis to inform marketing strategies.
  • Analytics & Reporting: Monitor, analyze, and report on the performance of marketing campaigns using analytics tools. Provide insights and recommendations for improvement.
  • Collaboration: Work closely with the sales team to align marketing efforts with sales goals and support lead generation activities.
  • Innovation: Stay updated with the latest digital marketing trends and technologies. Implement innovative marketing techniques to set Chrystals BVS apart from competitors.

Qualifications:

  • Proven experience as a Digital Marketer or similar role.
  • Proficiency in Zoho CRM and other Zoho marketing tools.
  • Strong understanding of digital marketing concepts including SEO, SEM, email marketing, and social media.
  • Excellent written and verbal communication skills.
  • Creative thinker with an eye for design and detail.
  • Ability to analyze data and derive actionable insights.
  • Experience with marketing analytics tools (e.g., Google Analytics, Zoho Analytics).
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Bachelors degree in Marketing, Business, or a related field preferred.

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