Junior Digital Marketer

13 hours ago

Nairobi, Nairobi Area, Kenya Centiwise Full time 900,000 - 1,200,000 per year

Job Summary

Responsible for responsible for driving our digital presence through effective search engine optimisation (SEO), social media management with a strong focus on LinkedIn and graphic design.

Responsibilities

1. SEO & Web Optimisation

  • Perform keyword research and competitor analysis to identify growth opportunities.
  • Implement on-page and off-page SEO strategies to improve website ranking and visibility.
  • Optimise website content, meta tags, and internal linking structures.
  • Track, analyse, and report website performance using tools such as Google Analytics, Google Search Console, and SEMrush/Ahrefs.
  • Collaborate with the internal team to create SEO-friendly blogs, articles, and landing pages.

2. Social Media & Community Management

  • Plan, create, and publish high-quality, engaging content across LinkedIn and other relevant social platforms as applicable).
  • Develop and manage a content calendar aligned with the company's marketing strategy and campaigns.
  • Monitor engagement metrics, respond to comments/messages, and grow our professional audience.
  • Support paid campaigns by coordinating creatives, tracking performance, and reporting results.
  • Explore emerging social trends and recommend strategies to strengthen the company's online presence.

3. Graphic Design & Visual Content Creation

  • Design eye-catching graphics, infographics, banners, and promotional materials for social media, email campaigns, and the website.
  • Produce basic multimedia content (e.g., GIFs, short videos) for campaigns and brand storytelling.
  • Ensure all visuals align with the company's brand guidelines and maintain a professional fintech aesthetic.

4. Digital Campaign Support

  • Assist in executing email marketing campaigns, including content creation and list management.
  • Support the development and monitoring of digital advertising campaigns (Google Ads, LinkedIn Ads).
  • Track and analyse campaign performance to optimise for ROI.

5. Collaboration & Reporting

  • Work closely with cross-functional teams, including Customer Success, Data & Technology Sales, and HR, to ensure consistent messaging.
  • Prepare monthly reports on SEO rankings, social media performance, and campaign outcomes.
  • Provide data-driven insights and recommend strategies to improve reach, engagement, and conversions.

Qualifications

  • Bachelor's degree or Diploma in Marketing, Communications, Digital Media, IT, or related field.
  • Basic to intermediate understanding of SEO principles and tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
  • Previous internship or 1–2 years of experience in digital marketing, preferably in a fintech or technology-driven industry, is a plus.
  • Demonstrated experience managing LinkedIn pages or other professional social media platforms.
  • Proficiency in graphic design tools such as Canva, Adobe Photoshop, Illustrator, or Figma.
  • Excellent command of written and spoken English with strong copywriting skills.
  • Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot) is an advantage.
  • Excellent interpersonal and teamwork skills to work across departments.
  • Ability to multi-task and manage competing priorities in a fast-paced environment.
  • Creative thinker with strong attention to detail and brand consistency.
  • Strong analytical and reporting skills, able to translate data into actionable insights.

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