Commercial Manager

JOB DESCRIPTION
JOB INFORMATION
Job Title
Commercial Manager
Reports to (Job Title)
Country Director Kenya
Department
Commercial
Location
All locations in Kenya
Country
Kenya

PURPOSE OF THE JOB
To grow SPOUTS' market presence in Kenya by driving sales, building strong revenue-generating channels, and developing strategic partnerships in alignment with the Country Director and the company's market-entry strategy.
Responsibility
Commercial Strategy & Market Establishment

• Continue market entry and position Purifaaya (Spouts Kenya Entity) across Kenya through targeted commercial strategies
• Identify and unlock high-potential regions, customer segments, and partners
• Ensure alignment with the Kenya Country Director on market-entry priorities

Sales Growth & Channel Development

• Achieve monthly and quarterly sales targets across direct, distributor, retail, and institutional channels
• Maintain a robust commercial pipeline with ≥90% forecast accuracy
• Grow revenue year-on-year through continuous pipeline development and ensuring repeat business from existing customers, particularly key accounts

Partnerships, Representation & Team Development (25%)

• Build strategic relationships with NGOs, county governments, corporates, and other partners
• Represent SPOUTS in commercial and external engagements to drive visibility

Team management

• Develop a plan for future staffing of the commercial team in Kenya based on overall commercial strategy
• Manage existing commercial team members
• Implement performance management systems to monitor progress and drive results

Marketing & Brand Alignment

• Collaborate with the Country Director to drive campaigns that support sales objectives
• Ensure brand consistency and visibility across all sales channels

Budget & Resource Management

• Manage budgets for sales activations, market entry initiatives, and team growth
• Ensure efficient allocation of resources for maximum ROI

JOB DIMENSIONS
Geographical scope
Entire Kenya, including county-level activations
REQUIREMENTS
Qualifications
Bachelor's degree in Business, Marketing, Sales, or a related field.Required
MBA or relevant postgraduate qualification preferred.
PreferredCertification in sales, key account management, or commercial strategy
is an advantage.
Added advantageValid driving licenseRequired
Experience
Minimum
5–7 years
of experience in sales, business development, or commercial management.5-7 yearsProven experience in
market entry, channel development, and revenue growth
in a similar sector (FMCG, water/health products, or consumer goods).5-7 yearsExperience working on a carbon credit project or an organization working with carbon credits is an added advantage, but not required. Added advantage
Business Understanding / Knowledge

• Strong understanding of the Kenyan market, distribution channels, and commercial landscape
• Ability to develop and execute commercial strategies aligned with organizational objectives
• Experience managing relationships with distributors, retailers, institutional clients, and local authorities
• Extensive networks across counties, NGOs, corporates, and government stakeholders to accelerate market entry and growth

Languages
EnglishFluent KiswahiliFluent1-2 other local languages Preferred
COMMUNICATION REQUIREMENTS
(MOST RELEVANT FOR THE JOB)Clients (Retail, Institutional, NGOs)Build relationships, negotiate contracts, drive sales, gather market insightsDistributors & Channel PartnersCoordinate sales strategy, ensure product availability, monitor performanceKenya Country Director / Internal Functions (Finance, Supply Chain)Align commercial strategy, report performance, secure resources, collaborate on campaignsGovernment & County OfficialsEstablish partnerships, obtain approvals, engage in county-level initiatives
SPECIAL CONDITIONS

• Role requires frequent travel across counties in Kenya to support market entry, sales activations, and partner engagement
• Must be willing to work flexible hours to meet business and market demands
• Occasionally required to attend national or regional meetings and events representing Purifaaya

Deadline for Application is 19th, December,2025 at 5:00pm.
We will review applications on a rolling basis, so please apply as soon as possible. Due to the volume of applications, we may not be able to respond to every individual application we receive. If you do not receive an invitation for an interview from us within 4 weeks of applying, please consider your application unsuccessful.
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