Head of Marketing

Be an experienced Pharmaceutical Marketing Manager to plan, develop, and oversee all our marketing activities in a rapidly changing industry.

Responsibilities

• Recruit, lead, support and develop the Marketing team, set targets, provide guidance and feedback, and mentor your team to meet deliverables.
• Develop and drive implementation of the global Marketing strategy, including external communication activities.
• You will also be working with sales and product development teams to develop effective marketing campaigns from start to finish and refine campaign messaging for a wide range of pharmaceutical products.
• The ideal candidate needs to be self-motivated with extreme attention to detail since the pharmaceutical advertising category has specific requirements and guidelines related to advertising pharmaceutical products.

STRATEGIC

• Understand the Corporate strategy/expectations and align the Brands Africa strategy in line with bigger goals.
• Bring novel & Creative strategies related to new product, New Market, Pricing, Packing, Customers & Promotion.
• Regularly add value to strategies & activities proposed by the marketing team.
• Regular market research (Primary/Secondary) competitor & customer analysis & propose the proactive action plans.
• Prepare the Portfolio plans at least 6 months in advance for the existing & new business.
• Strongly drive the New Product Project - Registrations, Production plan & actual launches in the market.
• Stock Planning in market-in distribution to propose the production & liquidation plans.
• Gather Dr/patient insights through regular fieldwork and implement the same as a part of therapy/Brand strategy.

OPERATIONAL

• Ensure all the Promo materials (Print & gift) are procured, dispatched & available with field on time.
• Ensure proper product sampling plan is designed, procured & available with field on time.
• Conduct weekly & monthly reviews with the MKTG team and share the corrective actions & reports to share to HOD.
• Plan annual Medico-Marketing Training & Ensure the calendar is followed on time.
• Ensure the SFA/SFE project is regularly tracked, and the deviations are recorded & reports to share to HOD.
• Track & implement Country wise Strategies by identifying local level issues.
• Ensure ROI tracking of sponsored Drs/Pharmacist.

FINANCIAL

• Adhere & be accountable for the promotional & marketing spends.
• Regular Tracking of the activity spends and the ROI, & reports to share to HOD.
• Understanding and control of product mix, profitability, and overall P&L of the portfolio.
• Accountability of complete therapy/ Brands P&L.

PEOPLE

• Adhere to company & corporate core values & cultures, policy & procedures, with good marketing practices.
• Coordinate & ensure to have the regular good engagement with the field force & managers.
• Coordinate & ensure to have the regular review with the CFT è HR, Finance, Regulatory, Medical, Design & Logistics teams.
• Ensure timely goal setting, monitoring, review of performance parameters and feedback to superiors & subordinates.
• Oversee capability building for the team and mentor and groom high-potential subordinates.
• Recommend/Implement appropriate personnel policies and procedures.

KEY RESULT AREAS

• Achieve the planned divisional portfolio targets.
• Achieve the planned divisional Portfolio market-share, customer-share, growth.
• Achieve the planned divisional portfolio Strategic & Tactical Activities.
• Achieve the planned new product launches successfully.

Functional / Technical Skills Required

• Brand Management Skills (Brand Plan, STP, Marketing Mix, Promotional Mix, Product Mix, Customer Mix).
• Excellent understanding of customer & Market.
• Long-range forecasting for brand (with BU Lead and Country Brand Lead).
• Communication Skills English-Read-Write-speak - (French can be added advantage).
• Digital savvy (Excel, PowerPoint, Word).
• Experience in product launch design, with extensive exposure to cross-functional teams.
• Excellent Customer Relationship Management skills.
• Initiate market research / pilot studies and finalize promotion plans.
• Negotiate costs and appoint PR and advertising agencies.
• Develop awareness campaigns, Manage Conferences /Webinar/Congress with KOLs / in partnership with Medical Team planning.
• Budgeting training, setting of targets.
• Monitor and analyze competitive presence to inform marketing strategy and messaging.
• Evaluating & controlling the marketing contribution for the division.
• Improve MarketShare, Prescription & Prescriber base, Rank, Growth and new brand building so as to grow the therapy area.
• Achievement of Sales & profitability targets of the division for making company growth.
• Every day try Improve Specialty Coverage and Therapy Focus.
• Always work on People Development & Team Building.
• Strategic Planning & Execution.