Head of Marketing

Head of Marketing - Tanzania and Malawi

Department: Marketing & Creative

Employment Type: Permanent - Full Time

Location: Kenya

Description
Job Location: Kenya/ Tanzania

About the Role

The Head of Marketing Tanzania & Malawi spearheads the development and execution of marketing strategies that drive brand strength, market growth, and customer adoption across Sun King's range of products – from off-grid solar solutions, mobile phones & clean cooking solutions.

Reporting to the Vice President of Marketing, this role oversees the translation of the company's mission of energy access and affordable products into compelling, data-informed campaigns that accelerate sales and build long-term brand credibility in Tanzania & Malawi.

The role combines strategic guidance, deep knowledge of consumer behaviour, and strong commercial acumen to ensure marketing directly fuels business growth and impact.

In addition, the Head of Marketing Tanzania & Malawi, will also be called upon from time to time, to partner with other Heads of Marketing, global Marketing partners and cross-functional teams, in the design & development of global cross-functional marketing initiatives.

What you would be expected to do: 1. Strategic Marketing Stewardship

• Partner with the VP of Marketing to design and execute the global marketing strategy across Tanzania and Malawi.
• Align marketing goals with the commercial sales team ensuring measurable contribution to business performance.
• Demonstration of customer segmentation and targeted appropriate marketing strategies to deliver the right quality of customer.
• Steer customer and market insights to shape campaigns, product design, pricing initiatives, and communication strategies.

2. Brand Positioning & Campaign Messaging

• Strengthen the company's position as a reliable, premium provider of clean energy and solar technology.
• Working closely with the global communication & Content supervisor, design integrated brand campaigns that communicate both functional product value (affordability, durability, innovation) and value based on human impact(powering access to lives, empowerment, sustainability, opportunity).
• Incorporate storytelling to create an engaging brand sentiment.
• Be a brand steward and execute a standard brand visual identity across all channels — retail, digital and community-level activation.

3. Go-to-Market (GTM) & Channel Enablement

• Develop GTM strategies for new product launches and market entries.
• Partner with sales to build strong agent and customer marketing programs.
• Strengthen last-mile sales enablement with localized materials, brand visibility and consumer education initiatives.

4. Digital & Performance Marketing

• Oversee the digital transformation of the marketing function, enhancing performance marketing, CRM, and data-enabled capabilities.
• Work with the digital content team to drive direct-to-customer engagement through digital channels where applicable.
• Use data insights to measure customer engagement, prospect generation, and conversion effectiveness.

5. Team Management & Development

• Guide and shape high-performance team efforts to deliver marketing campaigns.
• Guide, mentor, and develop regional and functional marketing teams & empower them to aspire to take on future senior roles. 
• Foster a high-performance, purpose-aligned culture rooted in teamwork and innovation.
• Manage agency partnerships, ensuring excellence in creative output and campaign efficiency.

You might be a strong candidate if you have:

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
• 10+ years of progressive marketing experience, with 5+ in a senior management capacity.
• Proven experience in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers is a bonus.
• Strong knowledge of emerging-market consumer behaviour and last-mile distribution dynamics.
• Experience in building and managing integrated marketing campaigns (digital, ATL/BTL, and community-based).
• Solid data-focused and financial acumen with confidence in managing budgets and interpreting performance data.
•  Demonstrated success in guiding multicultural teams and agencies across multiple countries. 
•  A purpose-driven mindset, with genuine passion for energy access and sustainability. 
•  Strategic and commercial thinking paired with strong execution discipline. 
•  Exceptional communication and storytelling skills. 
• A creative, data-oriented, and cross-functional working style, comfortable  balancing global and local needs. 
• Resilience, adaptability, and ease operating in high-growth, fast-changing environments.

What Sun King offers

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Center for Leadership.

We place great importance on sustaining a diverse, inclusive work environment. 
We believe that innovation and understanding comes from diversity on every spectrum.  We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results.  We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.

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