Digital Marketer

2 weeks ago

Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time
About the role:
Our client is a leading provider of high-quality home healthcare solutions, committed to enhancing patients' lives through compassionate and professional care. They are seeking a talented Digital Marketer to strengthen their online presence and drive meaningful engagement with their target audience.

Responsibilities:

  • Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs.

  • Create engaging, SEO-friendly content and b visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.

  • Monitor and manage social media channels—responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone.

  • Track, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM.

  • Optimize ad creatives, copy, and landing pages for improved click-through and conversion rates.

  • Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.

  • Conduct market and audience research to identify trends and opportunities for campaign optimization.

  • Create and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials.

  • Manage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality.

  • Stay updated on digital marketing trends, platform algorithms, and industry best practices to enhance campaign performance continuously.

RequirementsQualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

  • About  4 years of experience in digital marketing, social media management, or content creation.

  • Proven ability to run successful social media campaigns and digital ads.

  • Strong knowledge of social media platforms, SEO, and digital advertising tools.

  • Excellent writing, communication, and creative skills.

  • Experience with analytics tools (Google Analytics, Meta Business Suite, etc.) to track performance.

  • Ability to work independently and collaboratively in a fast-paced environment

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