Business Development

5 days ago

Nairobi, Nairobi Area, Kenya Sales and Marketing Full time $60,000 - $100,000 per year
Position Overview
The role of a Business Development & Proposal Executive is responsible for driving business growth through the development of tailored project proposals, strategic partnerships and client engagement initiatives. This role supports the company's expansion through insightful project planning, collaborative execution of digital and web-related initiatives, and the preparation of persuasive proposals to secure new opportunities. They will work closely with cross-functional teams to position the company competitively in the market and support the execution of strategic client-driven projects.

Role and Responsibilities

Project Proposal Development & Writing
  • Develop tailored, clear, and compelling project proposals, pitches, and concept documents for strategic opportunities across sectors.
  • Respond to Requests for Proposals (RFPs), Expressions of Interest (EOIs), and other opportunity calls with timely and high-quality submissions.
  • Ensure all project documentation aligns with client requirements, organizational goals, and industry standards.

Strategic Planning & Market Research
  • Conduct comprehensive research on potential partners, industries, and competitors to inform proposal development and identify strategic fit.
  • Gather internal data to support the creation of realistic project plans, budgets, and timelines.
  • Support ongoing development of sector-specific strategies by identifying trends, challenges, and growth areas.

Partnership Development & Coordination
  • Collaborate with internal departments sales, design, technology, finance—to co-develop integrated proposals and client engagement strategies.
  • Act as the bridge between client requirements and internal capabilities, ensuring smooth project execution planning.
  • Liaise with external stakeholders to nurture meaningful partnerships and track engagement progress.

Digital & Website Projects Involvement
  • Participate in the planning and documentation of web-based projects, ensuring deliverables align with client specifications and timelines.
  • Coordinate with design and development teams to understand technical components for inclusion in proposals or project documents.
  • Contribute to digital product documentation, client onboarding materials, and post-launch review reports.

Documentation & Quality Assurance
  • Maintain a repository of project plans, templates, proposals, and documentation for internal use and efficiency.
  • Review and edit outgoing materials for consistency, accuracy, and professionalism.
  • Track project documentation workflows and timelines, ensuring timely submission and version control.

Performance Tracking & Reporting
  • Monitor proposal and partnership success metrics, identifying areas for continuous improvement.
  • Maintain dashboards or reports on active engagements, opportunity pipeline, and client correspondence.
  • Assist in evaluating return on investment (ROI) for successful partnerships or project executions.

Client Interaction & Stakeholder Engagement
  • Maintain professional communication with current and prospective clients during and after proposal submission.
  • Follow up to gather feedback and maintain momentum toward client onboarding or project kick-off.
  • Represent the company in stakeholder meetings, briefings, or partner forums as required.

Process Optimization & Learning
  • Identify bottlenecks in proposal or planning processes and recommend improvements.
  • Stay updated on best practices in partnership development, proposal writing, and digital strategy.
  • Attend industry events, webinars, or internal training sessions to improve role effectiveness.

Additional Responsibilities
  • Perform any other duties as reasonably assigned by the supervisor or management that align with the employee's skills, qualifications, and the overall purpose of the role.
  • Adapt to additional responsibilities or projects that support the company's objectives, provided they are consistent with the scope of the employee's position and employment contract.

Key performance Indicators
  • % Project/Proposal Success Rate.
  • % Revenue Contribution.
  • % Client feedback score.
  • % Conversion Rate.
  • % Quality and Timeliness of Documentation.


Requirements Experience Profile
  • Bachelor's degree in Business Administration, Sales and Marketing, Communications, or a related field.
  • A certification in Proposal/Bid Management is an added advantage.
  • 2-3 years' proven experience in a similar role, particularly within the digital projects and creative solutions space is essential.

Personal Attributes
  • Effective time management skills.
  • Strong analytical thinking skills.
  • Exemplary integrity and work ethics skills.
  • Ability to work independently and handle multiple tasks simultaneously.
  • Good communication and interpersonal skills.
  • Meticulous attention to detail.
  • Excellent team player.
  • Handle sensitive information with discretion.
  • Effective organizational skills.
  • Highly adaptable and flexible.
  • Strong problem-solving skills.

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