Micasso Marketing Manager

Job Description - Marketing Manager (High-End Building Materials)
Education Background

• Bachelor's degree or above in Interior Design, Marketing, or other design-related majors.

Work Experience

• More than 8 years of marketing experience, with at least 3 years in marketing for high-end retail brands or international building material brands.
• Proven track record from strategy development to implementation.
• Familiarity with the high-end building materials market in Kenya or East Africa (preferred)
• Experience in channel development with masons/artisans and in executing largescale events.
• Experience in B2B channel development within the construction industry (e.g., masons, contractors, designers).
• Experience in organizing artisan training, certification programs, and industry summits (100+ participants).

Job Target

• Lead MICASSO's brand development, showroom retail visibility enhancement, and channel-wide initiatives (80% showroom, 20% specialized channels).
• Design and execute marketing strategies to establish MICASSO as Kenya's top highend tile brand and position its showroom among the top three retail showrooms in Kenya.
• Drive systematic growth in tiler/designer channels and manage rebate operations for paving workers.

Qualifications
Required Requirements

• 8+ years of marketing experience, including 3+ years in leadership roles (luxury retail, FMCG, or building materials industries preferred)
• Proven success in launching and managing high-end brands (showroom/retail experience essential).
• Strong expertise in showroom/retail channel marketing (experience with tiler/designer networks preferred).
• Proficient in online and offline marketing platforms.

Technical Skills

• Strong proficiency in MS Office (PowerPoint, Excel)
• Data-driven mindset with skills in data interpretation and reporting.
• Familiarity with mainstream marketing tools (WeChat, Douyin/TikTok, digital advertising platforms).
• Creative content development and ability to guide teams in producing high-quality promotional material.

Personal Qualifications

• Strong leadership with ability to influence senior management and external partners (designers, project clients)
• High sense of responsibility, decisiveness, and adaptability.
• Ability to identify and apply new industry trends (new product categories, marketing strategies).
• Fluency in Swahili, English, Hindi, or Somali is preferred.

Key Abilities

• Strategic Planning: Develop marketing strategies aligned with business objectives and long-term vision.
• Team Management: Lead, motivate, and resolve conflicts within teams to drive performance.
• Event Operations: Plan and execute large-scale promotional campaigns (budgets >100,000 RMB) from planning to execution and review.
• Data Analysis: Interpret reports (Excel PivotTables, advertising backend data), identify issues, and propose actionable solutions.
• Resource Integration: Strong negotiation skills with ability to build cost-effective cross-industry partnerships and media collaborations.

Main Job Work

• Omnichannel Promotion Strategies

Online
: Manage showroom's social media, create content matrix (product highlights, case studies, events), implement targeted advertising, and collaborate with influencers/bloggers/designers.

• Offline: Organize large-scale events (grand openings, shopping fairs, designer salons) and regular promotions (holiday campaigns), strengthen partnerships with bricklayers, and coordinate industry exhibitions. o VOSA Promotion: Support headquarters in maintaining and promoting MICASSO VOSA locally
• Showroom Image Maintenance
• Plan and execute new product launch events, update showroom models, and maintain brand image.
• Team Management & Capacity Building
• Conduct regular team training (event planning, client negotiation, digital marketing).
• Build a high-performance, market-sensitive, and execution-driven team.