Marketing Manager

1 day ago

Nairobi, Nairobi Area, Kenya Bandari Beauty Full time $104,000 - $130,878 per year

**Job Title: Customer Experience Marketing Manager

Location: Nairobi, Kenya

Reports To: Chief Executive Officer

Organization: Bandari Beauty

Contract Type: Full-Time, 6-month probation**

Role Overview:

Bandari Beauty is seeking a bold and commercially astute Customer Experience Marketing

Manager to contribute and champion our end-to-end marketing and customer growth strategy.

This role sits at the intersection of creativity and commerce, tasked with delivering brand

excellence and measurable business growth across all customer touch points (digital and

physical)

You will be the strategic operator behind customer acquisition, conversion, retention, and

advocacy. From launching brand campaigns and driving influencer partnerships to optimizing

CRM funnels and analyzing performance metrics, your scope will be full-spectrum.

This role is ideal for a marketing leader who can balance storytelling with hard-nosed business

planning, who thrives on accountability, and who is driven by the ambition to build Bandari

Beauty into Africa's benchmark beauty brand.

Key Responsibilities:


• Lead strategic marketing planning aligned to business growth targets and customer

lifecycle goals.


• Design and execute integrated marketing campaigns across digital, retail, events,

influencer, and PR channels.


• Own the marketing calendar: manage launches, promotions, activations, and seasonal

plans with precision.


• Ensure all marketing activity is grounded in sound commercial logic: contribute to sales

forecasting, inventory planning, and ROI analysis.


• Build and optimize CRM, loyalty, and referral programs to enhance LTV and reduce

churn.


• Translate brand identity into visual and verbal content that is consistent, premium, and

magnetic.


• Collaborate cross-functionally with retail, operations, and finance teams to ensure

seamless execution.


• Track, report, and analyze performance against KPIs; adjust strategy based on data.


• Identify new growth channels, partnerships, and innovation opportunities.

Qualifications & Experience
:


• 3+ years in marketing, customer experience, or brand strategy roles; beauty, retail, or

lifestyle sector experience strongly preferred.


• Proven track record of developing and executing high-impact marketing initiatives with

measurable ROI.


• Strong commercial acumen with experience contributing to sales forecasts, P&L, and

strategic business planning.


• Experience managing cross-channel marketing calendars and customer lifecycle

programs.


• Adept in digital platforms, performance marketing, CRM tools, and analytics.


• Exceptional leadership, communication, and project management skills.

How to Apply:

Only shortlisted candidates will be contacted.

Submit your CV detailing your experience and motivation to join Bandari Beauty via the link provided

Bandari Beauty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employee

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