
Marketing Manager
1 day ago
**Job Title: Customer Experience Marketing Manager
Location: Nairobi, Kenya
Reports To: Chief Executive Officer
Organization: Bandari Beauty
Contract Type: Full-Time, 6-month probation**
Role Overview:
Bandari Beauty is seeking a bold and commercially astute Customer Experience Marketing
Manager to contribute and champion our end-to-end marketing and customer growth strategy.
This role sits at the intersection of creativity and commerce, tasked with delivering brand
excellence and measurable business growth across all customer touch points (digital and
physical)
You will be the strategic operator behind customer acquisition, conversion, retention, and
advocacy. From launching brand campaigns and driving influencer partnerships to optimizing
CRM funnels and analyzing performance metrics, your scope will be full-spectrum.
This role is ideal for a marketing leader who can balance storytelling with hard-nosed business
planning, who thrives on accountability, and who is driven by the ambition to build Bandari
Beauty into Africa's benchmark beauty brand.
Key Responsibilities:
• Lead strategic marketing planning aligned to business growth targets and customer
lifecycle goals.
• Design and execute integrated marketing campaigns across digital, retail, events,
influencer, and PR channels.
• Own the marketing calendar: manage launches, promotions, activations, and seasonal
plans with precision.
• Ensure all marketing activity is grounded in sound commercial logic: contribute to sales
forecasting, inventory planning, and ROI analysis.
• Build and optimize CRM, loyalty, and referral programs to enhance LTV and reduce
churn.
• Translate brand identity into visual and verbal content that is consistent, premium, and
magnetic.
• Collaborate cross-functionally with retail, operations, and finance teams to ensure
seamless execution.
• Track, report, and analyze performance against KPIs; adjust strategy based on data.
• Identify new growth channels, partnerships, and innovation opportunities.
Qualifications & Experience
:
• 3+ years in marketing, customer experience, or brand strategy roles; beauty, retail, or
lifestyle sector experience strongly preferred.
• Proven track record of developing and executing high-impact marketing initiatives with
measurable ROI.
• Strong commercial acumen with experience contributing to sales forecasts, P&L, and
strategic business planning.
• Experience managing cross-channel marketing calendars and customer lifecycle
programs.
• Adept in digital platforms, performance marketing, CRM tools, and analytics.
• Exceptional leadership, communication, and project management skills.
How to Apply:
Only shortlisted candidates will be contacted.
Submit your CV detailing your experience and motivation to join Bandari Beauty via the link provided
Bandari Beauty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employee
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