Marketing Manager-FMCG

1 week ago

Nairobi, Nairobi Area, Kenya SnapStar Talent Full time 1,200,000 - 1,500,000 per year

Position Overview

The Marketing Manager will be the first hire to build and lead the company's internal marketing function. This role requires strategic thinking and operational execution, managing both internal initiatives and the coordination of the outsourced marketing agency. The ideal candidate will develop marketing strategies, oversee campaign execution, manage brand consistency, and work closely with cross-functional teams to achieve growth and market leadership.

Budget: Ksh 150, ,000 Gross

Roles and Responsibilities

Strategic Marketing Leadership

  • Develop and implement the company's marketing strategy aligned with business objectives.
  • Collaborate with leadership to shape brand positioning for the bakery and confectionery product range.
  • Translate business needs into clear marketing briefs and guide strategic decision-making across ATL, BTL, digital, and retail channels.

Campaign & Project Oversight

  • Coordinate with the Marketing Agency on creative development, social media management, and execution of ATL/BTL campaigns.
  • Ensure briefs are clear, timelines are met, and internal feedback loops are quick and constructive.
  • Manage marketing calendars, campaign tracking, and performance reporting.

Cross-Departmental Collaboration

  • Liaise with sales, logistics, finance, and production to gather on-ground insights and align marketing initiatives.
  • Drive customer and market data collection and translate it into actionable insights for the agency and internal teams.

Brand Stewardship & Content Oversight

  • Maintain brand consistency across all touchpoints (packaging, POS, social, advertising).
  • Review and approve agency-provided creatives and content for accuracy and impact.
  • Ensure compliance with legal and brand guidelines.

Research & Insights

  • Lead consumer and competitor research efforts with support from the agency or external providers.
  • Analyze market trends, campaign performance, and customer feedback to guide future strategies and innovations
  • Identify growth opportunities based on changing consumption habits, nutritional needs, and health trends as well as keeping abreast of competitor activities.

Trade & Shopper Marketing

  • Align with sales and retail partners to create effective in-store promotions, tastings, and shelf activation programmes.
  • Develop shopper marketing toolkits that enhance product visibility, trial, and impulse buys in supermarkets and convenience stores.
  • Ensure packaging and communication reflect freshness, nutrition, convenience, or indulgence - based on the category need.

Budgeting & Performance Management

  • Monitor marketing spend and campaign ROI across all initiatives.
  • Approve production budgets and agency costs within allocated marketing budgets.
  • Track agency SLA deliverables and enforce accountability.

Experience & Qualifications

· Bachelor's degree in Marketing, Business, or related field (MBA is a plus).

· –8 years' marketing experience in FMCG, preferably food/beverage.

· Prior experience in managing agencies and brand campaigns across digital, ATL, and in-store.

· Knowledge of retail environments and consumer behaviour in Kenya.

· Highly organized with project management experience.

Competencies

· Strategic thinker with execution drive.

· Strong interpersonal skills to coordinate across departments.

· Analytical mindset with familiarity in interpreting marketing data.

· Creative eye and strong sense of branding.

· Excellent communication and negotiation skills.

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