Market Manager

Role

The Market Manager role will be employed by
Remote
and based in Nairobi, Kenya. The role will include providing services to the
Student Recruitment department of Kaplan International Pathways (KIP) ANZ portfolio.

This is a
hands-on role
that combines student recruitment, relationship management, and market development. You will be responsible for supporting and developing our partner agent network, generating new business, and ensuring the retention of existing business. A key aspect of the role is the delivery of
exceptional customer service
and strong collaboration with both internal and external stakeholders.

Responsibilities

• Support the Regional Director
  in implementing a multi-channel engagement strategy to drive student recruitment across Nairobi, Kenya.
• Promote Kaplan International Pathways ANZ study options
  by effectively informing and training agents on courses, destinations, career pathways, and application procedures.
• Deliver exceptional customer service
  to internal and external stakeholders, ensuring timely responses to enquiries and proactive support.
• Build and maintain strong relationships
  with key stakeholders, including education agents, university partners, sponsorship bodies, and industry associations.
• Provide market intelligence and competitor analysis
  , reporting regularly on KPIs and progress against objectives.
• Collaborate with KI ANZ businesses and university partners
  to identify and develop opportunities for mutual growth.
• Evaluate and prioritise engagement activities
  such as events, fairs, and exhibitions, ensuring strong ROI and effective use of budget.
• Represent Kaplan International in-region
  , travelling independently (15–20 weeks per year) to attend exhibitions, seminars, and stakeholder meetings.

Requirements

• University-level education.
• Proven experience in international education agent relationship management
  and engagement across diverse markets.
• Extensive knowledge of the Australia and New Zealand international higher education industry
  , including government regulations and compliance frameworks.
• Demonstrated success in international marketing and engagement
  , with a strong grasp of using marketing resources for different audiences.
• Experience travelling and working across South & East Africa
  , with the ability to operate independently in-region.
• Strong communication and interpersonal skills
  , with the confidence to engage stakeholders at all levels.
• Highly organised, results-driven, and resilient
  , with excellent problem-solving skills and the ability to manage conflicting priorities under pressure.
• Flexibility to travel overseas extensively
  (15–20 weeks per year) and work irregular hours as required.

About us

Kaplan Australia is a division of Kaplan International (KI), one of the world's leading providers of lifelong education. Each year, KI supports over one million students worldwide in achieving their educational and career goals. While our educational offerings span a diverse range of programs, our unwavering commitment to exceptional quality and strong learning outcomes remains consistent across all our operations. Kaplan International encompasses the English Language, Higher Education, Vocational Education, and Financial Training sectors on a global scale. Its key business divisions operate across North America, Europe, the Middle East, Africa, China, Hong Kong, Northeast Asia, Southeast Asia, Singapore, Australia, and New Zealand.

Closing Date for Applications:
15th October 2025

Please note that we may close the vacancy on an earlier date if a suitable shortlist has been gathered so if you're interested in applying, please don't delay.

Background-Check Notice & Declaration

Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate's suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at for information about how Kaplan may handle your personal information in connection with this application process.