Graphic Designer at Savannah Informatics

4 weeks ago

Nairobi, Kenya Savannah Informatics Full time

Kenyan e-Health software company founded by clinicians and finance specialists to deliver interoperable, connected solutions for healthcare facilities, organizations and regions
Summary
We are seeking a Graphic Designer who will play a key role in fulfilling the organization’s brand interests through messaging and designing visual graphics. In this role, you will work on a range of projects related to public relations, communications, graphics design, product design, and product development to ensure that there is consistent brand display and messaging across the organization’s platforms and products.

You will have a passion for visual storytelling and a keen eye for design aesthetics, collaborating closely with our marketing, branding, and communications teams to create engaging visual content to communicate our message to our customers and stakeholders effectively. If you have a passion for designing and developing compelling designs, and thrive in a collaborative, fast-paced environment, we encourage you to apply for this exciting opportunity to shape the future of Savannah Informatics.
Responsibilities
Communication:

Clearly, articulate design concepts, rationale, and execution to stakeholders, ensuring alignment with project objectives and brand guidelines.
Actively participate in design critiques, brainstorming sessions, and presentations to share ideas and gather input from cross-functional teams.
Collaborate closely with project & product managers, copywriters, and other team members to ensure seamless integration of visual and verbal communication elements.

Content creation:

Develop visually striking and cohesive design concepts for various communication channels, ensuring alignment with brand identity and messaging.
Execute the production of high-quality design assets with attention to detail, consistency, and creativity.
Continuously refine and iterate on design solutions based on feedback and performance metrics to optimize effectiveness.
Translate complex ideas and concepts into visually compelling designs that resonate with our target audience.

Storytelling

Use design elements to craft compelling narratives that resonate with target audiences and communicate key messages effectively.
Collaborate with content creators to visually enhance storytelling through the integration of graphics, and illustrations for creating multimedia content and digital experiences.
Employ techniques such as visual hierarchy and composition to guide viewers through a cohesive storytelling experience.

Research

Conduct industry market research on target audience needs, trends in the industry, competitor analysis, and identify opportunities for innovative design approaches.
Research and create content around events for the year coinciding with world thematic days or international events plus also including upcoming company events
Stay informed about industry best practices, emerging technologies, and cultural trends to inform design decisions and maintain relevance.
Gather feedback from stakeholders and audience engagement metrics to inform design iterations and improvements.

Understanding Brand Guidelines: 

Understand the organization brand's tone, voice, and style guidelines to maintain consistency in messaging across all content across all the company’s products

Cross-functional collaboration: 

Coordinate with cross-functional teams to ensure design and communication materials are delivered on time and adhere to the highest quality standards.
Collaborate with different teams to understand the business goals and have the drive to actualize the goals within and outside the current skills one may possess.
Collaborate with both internal and external stakeholders to incorporate feedback shared by members to improve and refine content.

Timely Delivery:

Coordinate your work to ensure that delivery is based on the team's, clients' and stakeholders' expectations and within the sprint duration
Assist and support teams in conceptualizing and designing communication materials across different departments.
Participate in the daily standups with a clear understanding of the design requirements and the ability to communicate the progress being made with one's tasks.

Requirements
Knowledge

Bachelor’s degree in a Design-related field or a similar discipline-related field
Certifications - in relevant areas such as Journalism, Communications & Design or Marketing courses can enhance a candidate's qualifications.

Experience

Experience working as a Graphics & Design intern, assistant, or junior hire in a relevant field.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
Strong understanding of typography, color theory, and layout principles.
Excellent communication and collaboration skills with the ability to effectively present and explain design concepts.
A portfolio showcasing a diverse range of design projects and creative solutions.
Experience with animation and video editing is a plus.

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