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Marketing Manager – Nairobi at

4 months ago

Nairobi, Nairobi Area, Kenya Summit Recruitment and Search Full time

Summit Recruitment & Search was established in 2009 to address the recruitment, mass recruitment, executive search, outsourcing and training needs of companies based in Kenya or wanting to enter the Kenyan, East African, South African and African market.

Key Responsibilities

Working with our outsourced marketing vendors to develop and implement successful marketing strategies.

Help develop creative briefs and guide creative direction to meet objectives for all marketing, advertising, public-­facing communications, including print, digital, and video assets.

Oversight of public relations and crisis management issues.
Represent the company in public forums to improve stakeholder relations and corporate reputation.

Regularly update the management team and external team on advancement of marketing and brand goals and communicate with senior leaders about marketing programs, strategies, results, and budgets.

Provide leadership in representing company values for all employees.
Develop digital marketing strategies to support brand awareness and launch of products.

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

Incorporate different marketing approaches for target audiences that may vary by platform as well as social media analysis into development of all digital marketing campaigns to ensure feedback loops are maintained enabling campaign agility.

Develop and drive sponsorship strategies and ensure events are managed at the highest standard whilst keeping them aligned to overall company's strategy, business initiatives, and brand positioning.

Qualifications

Must have a bachelor's degree in marketing, business or a related field.
Must be a member of a relevant professional body.
Must have a minimum of 6 years post-qualification experience, with at least 3 years in a managerial position.
Proven success in developing marketing plans and campaigns
Experience with marketing automation and CRM tools
Proficiency with online marketing and social media strategy
Demonstrated leadership skills with good command of oral and written knowledge of English.
A structured approach to dealing with complex and variable work environments in an independent manner.
Experience managing marketing for IT companies a plus.
Ability to balance long term and short-term requirements independently.
Strong project management, evaluation, communication, and reporting skills.
Able to provide advice and cause/effect evaluation to support business decision making.
Independent and logical thinker, yet an achiever and implementer.
Good at managing large volumes of information and can add value through management reporting.
Proven success in designing interactive applications and networking platforms.
Has a strong service ethic.
Comfortable working in GMT-5 hours