Marketing Manager- Business Functions at
1 week ago
Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016.
The holding company oversees KCB Kenya - incorporated with effect from January 1, and all KCB's regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan.
KEY RESPONSIBILITIES
Oversee and lead the execution of comprehensive Brand Plan strategy supported and co-created with assigned business units, whilst ensuring alignment with the KCB Group brand strategy, KCB Group marketing policies and procedures, leveraging market insights and trends to drive business growth.
Lead the commercialization of new products and services, overseeing product launches, pricing strategies, and promotional activities to maximize sales and market penetration in markets KCB Group has presence.
Work with product owners and assigned business teams to develop appropriate and responsive systems and tools to market bank products and services within the Business Functions.
Ensure appropriate application of brand usage guidelines, group marketing policies in the marketing of Banks products and services as developed by the Business functions; work with marketing managers across the Subsidiaries to ensure consistency in the marketing of products and services across the Group whilst attending to local uniqueness.
As part of the marketing team center of excellence, provide expert support to Group Subsidiaries in developing effective marketing strategies for relevant Business Functions within the Subsidiaries.
Utilize data-driven insights and metrics to evaluate marketing performance, identify areas for improvement, and optimize strategies for maximum Return on Investment.
Develop appropriate metrics and dashboards to measure impact of marketing activities to the bottom line.Cultivate and maintain strong relationships with key stakeholders eg agencies supporting own area and challenge the agency to ensure best possible output on the brand/s by ensuring the attainment of innovative media plans and creative material, which exhibit clear understanding of brand values, consumer motivation and competitive context.
Effective management of the marketing budget allocated to own area.Provide guidance, mentorship, and direction to the marketing team, fostering a collaborative and high-performance culture focused on achieving results.
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
Education
Bachelor of Commerce – Marketing, Business Management or any other related field RQ
Professional Qualifications
CIM/related certification AA
Master's Degree Business Administration AA
Experience
Total Minimum No of Years Experience Required
8 years
Detail Minimum No of Years Need Type5
Marketing/Brand Management 8 ES
Marketing campaigns 6 ES
Leading Teams 6 ES
Stakeholder engagement 6 ES
Relationship management 6 ES
Product development 5 ES
Digital marketing 4 ES
Market research and analytics 4 ES
Marketing agency management 4 ES
Communications 4 ES
Budget management 4 ES
FMCG or Other Sector Experience 3 DE
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