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Consultant - Climate Action at

4 months ago


Nairobi, Nairobi Area, Kenya Bioversity International Full time

Established in 2019, the Alliance of Bioversity International and the International Center for Tropical Agriculture (CIAT) was created to address these four crises, maximizing impact for change at key points in the food system.

About the position

The Alliance of Bioversity International and CIAT is looking for a highly skilled Consultant to support the climate action teams in Data and Marketing area.

The Consultant will play a pivotal role in the following areas:
Create interaction guide to build trust with agribusiness partners
Formalize 'softer' elements of partner selection rubric, like openness, honesty and how willing the partner is to collaborate

Key duties & responsibilities

Competitor analysis for the EMBE data product - Report comparing the client's products/services with competitors, identifying strengths, weaknesses, opportunities, and threats.

Customer segmentation analysis - segmentation the target market based on demographic, psychographic, or behavioral characteristics to help clients better understand their customer base

Product feasibility study - Assessments of the viability and potential success of a particular business venture or marketing strategy.

Strategic recommendation deck based on market demand estimation.

Requirements
Qualifications

Bachelor's degree in business or marketing
Experience in corporate marketing strategy and implementation in Kenya
At least 7 years of experience in marketing strategy, marketing analytics or market research in Africa.
Preference for experience in Kenya, Tanzania, Rwanda and/or Uganda