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Chief Sales and Marketing Officer

2 months ago

Nairobi, Nairobi Area, Kenya Corporate Staffing Services Full time

Sales and marketing jobs. Astradental Services is a leading provider of dental care solutions committed to enhancing smiles and improving oral health. With a focus on delivering exceptional patient experiences and cutting-edge treatments, we provide comprehensive dental services to our community.
We are seeking a dynamic and experienced Chief Sales and Marketing Officer to lead our sales and marketing efforts and drive the growth of Astradental Services. The ideal candidate will have a passion for marketing, a strong background in sales and marketing strategies, and a proven track record of success in a similar role.

Responsibilities:

  • Develop and execute comprehensive sales and marketing plans aligned with Astradental's business objectives, targeting specific patient demographics and geographic areas.

  • Cultivate and maintain the Astradental brand identity, ensuring consistency across all marketing channels and materials.

  • Oversee digital marketing initiatives, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, and online reputation management.

  • Manage traditional marketing efforts such as print advertising, direct mail campaigns, and community outreach programs to enhance brand visibility and attract new patients.

  • Conduct market research to identify patient needs, competitor strategies, and industry trends. Utilize data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.

  • Develop strategies to attract new patients while fostering patient loyalty and retention through effective communication, patient engagement initiatives, and customer relationship management (CRM) systems.

  • Plan and execute promotional campaigns, special offers, and events to drive patient engagement and increase clinic visibility in the local community.

  • Establish partnerships with local businesses, organizations, and healthcare providers to expand Astradental's network and reach new patient demographics.

  • Lead and mentor the marketing team, providing guidance, training, and professional development opportunities to enhance their skills and performance.

  • Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize return on investment (ROI) for marketing initiatives.

  • Ensure all marketing activities comply with relevant regulations, including patient privacy laws (e.g., HIPAA) and advertising standards set by dental regulatory bodies.

  • Prepare regular reports and presentations for senior management, highlighting key performance indicators (KPIs), marketing metrics, and recommendations for continuous improvement.

    Qualifications:
    • Bachelor's degree in Sales, Marketing, or related field.

    • Minimum of 5 years of progressive experience in sales and marketing roles, with at least 1-2 years in a senior leadership position preferably in a related industry such as healthcare or dental services.

    • In-depth understanding of the healthcare industry including trends, regulations, competitive landscape, and patient demographics. (Knowledge of dental industry is an added advantage.)

    • Strong strategic thinking and analytical skills, with the ability to develop and execute long-term marketing plans aligned with business goals and objectives.

    • Experience leading and mentoring a team of marketing professionals, fostering a collaborative and high-performance work culture.

    • Proficiency in digital marketing strategies and tools, including website management, SEO, SEM, social media marketing, email marketing, and online advertising.

    • Experience in brand development, positioning, and identity management, with a keen eye for maintaining brand consistency across all marketing channels.

    • Proven ability to conduct market research, analyze data, and translate insights into actionable marketing strategies and campaigns.

    • Strong customer-centric mindset, with a focus on understanding patient needs, preferences, and behaviors to drive patient acquisition and retention.

    • Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies, initiatives, and results to senior management and cross-functional teams.

    • Willingness to embrace innovation and adapt to changing market dynamics, technologies, and consumer trends to stay ahead of the competition.

    • Ability to collaborate cross-functionally with internal teams, external partners, and stakeholders to achieve marketing objectives and drive business success.

    • Knowledge of healthcare regulations, patient privacy laws (e.g., HIPAA), and advertising standards relevant to the dental industry.

      The Chief Sales and Marketing Officer at Astradental Services Ltd. will play a pivotal role in shaping the company's marketing strategy, enhancing brand visibility, and driving patient engagement and growth. The ideal candidate should be a strategic thinker, a results-driven leader, and a passionate advocate for delivering exceptional patient experiences in the dental healthcare sector.

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      How to Apply

      If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Chief Sales and Marketing Officer) to before 30th May 2024