Data Analyst

1 day ago

Nairobi, Nairobi Area, Kenya beBeeData Full time
Job Title: Data Analyst - Campaign Performance

At our organization, we are seeking a skilled and detail-oriented Data Analyst - Campaign Performance to join our marketing team. In this role, you will be responsible for analyzing data from our marketing campaigns to provide valuable insights that drive strategic decision-making.

Key Responsibilities:

  • Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness.
  • Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
  • Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
  • Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
  • Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes.
  • Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements.
  • Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.

Requirements

  • Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field.
  • 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
  • Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
  • Strong understanding of key marketing metrics and performance indicators.
  • Excellent analytical and quantitative skills with attention to detail.
  • Ability to communicate complex data insights in an easy-to-understand manner.
  • Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
  • Experience with A/B testing and other testing methodologies is a plus.

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