Event Marketing Strategist

3 days ago

Nairobi, Nairobi Area, Kenya beBee Careers Full time

Job Title: Event Marketing Strategist

Job Description:

We are seeking a highly skilled and experienced Event Marketing Strategist to join our team. As an Event Marketing Strategist, you will be responsible for developing and implementing event strategies that generate quality leads for our clients.

The successful candidate will have a proven track record of successfully managing events from concept to execution, including creating concepts, planning, and event productions for various clients. You will also be responsible for identifying, securing, and managing suppliers for events with excellence.

In addition, you will prepare and manage all event communications, ensuring high-quality experiences for clients and attendees before, during, and after events. Foster relationships with community organizations, businesses, and vendors to build partnerships and referral networks.

You will also manage digital marketing efforts, including social media, email campaigns, and website content. Oversee the production of marketing materials and ensure brand consistency. Organize and participate in events, marketing programs, and business development initiatives.

Analyze marketing and business development performance metrics and adjust strategies as needed. Collaborate with internal teams to develop and implement customer-centric initiatives and solutions. Manage the marketing budget and ensure cost-effective use of resources.

Train and supervise the client service and marketing team to achieve departmental goals. Monitor competitor activities and provide insights to improve the market position. Prepare regular reports on marketing and business development activities and outcomes.

Maintain up-to-date knowledge of industry standards and regulations. Work closely with the customer service team to enhance patient satisfaction and retention.

Key Responsibilities:

  • Develop event strategies that generate quality leads for clients.
  • Manage events from concept to execution, including planning and event productions.
  • Identify, secure, and manage suppliers for events with excellence.
  • Prepare and manage event communications, ensuring high-quality experiences.
  • Foster relationships with community organizations, businesses, and vendors.
  • Manage digital marketing efforts, including social media and email campaigns.
  • Oversee the production of marketing materials and ensure brand consistency.
  • Analyze marketing and business development performance metrics and adjust strategies.

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, Communication, or a related field.
  • At least 3 years of experience in event marketing or a related field.
  • Proven track record of successfully managing events and developing event strategies.
  • Excellent communication and leadership skills.
  • Ability to work effectively in a fast-paced environment.

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