Digital Marketing Manager

1 day ago

Nairobi Nairobi City Kenya BrighterMonday Full time 1,200,000 - 3,600,000 per year

Job Type An Evergreen Role is an advertisement for positions that are hired for throughout the year. It is a way for Brightermonday Kenya to build a database of qualified, interested individuals for a particular job function so that when there is a need to fill that type of role, the hiring process will be faster. By applying to an Evergreen Role, you are expressing your interest in a particular job function. In addition to submitting your resume to an Evergreen Role, we encourage you to create a job profile and a job alert to be notified when positions in your areas of interest become available. Role Summary This role is pivotal in driving effective collaboration with a variety of business leaders, technology leaders, product managers, data analytics, group and segment marketing and other key stakeholders focusing on digital adoption and go -to -market strategies to drive growth and usage. This role leads multidisciplinary teams with members in platforms, marketing, communication and change management. The role exists to help the team deliver the right digital solutions and ensure customers fully utilize these solutions. Responsibilities Through thorough analysis and investigation, together with the relevant Product Owners, identify where users are struggling with the adoption of new technologies and come up with solutions to address user concerns for the Rewards, Smart Goals and Digital portfolios.Together with the Channel & Digital Platform team, the Digital Marketing Manager will use data points to inform prioritized features in line with customer demands and needs.Responsible for creating a culture rooted in data to enable decisions and successfully attribute return on investment to Digital Adoption initiatives and activities.Set and achieve KPIs such that you can analyze set metrics to monitor digital adoption health to better understand why initiatives are working, identifying weak points and areas of improvement.Create, lead, deliver go -to -market (marketing & communication) strategy for digital solutions and/or features, functionality as and when the features and functionality lands for the Rewards and Smart Goals propositions.Lead the digital adoption change management approach which includesDrive digital adoption reporting with data analytics. Reports to be at standard that they can be utilized in different forumsShare and present the digital adoption plans, activities and outcomesExecute the marketing strategy according to objectives and budget.Prepare detailed proposals and digital marketing plans for Rewards and Smart Goals campaigns.Monitor the digital campaigns and analyze results for continuous improvement of campaigns Requirements Minimum Requirements Bachelors Degree in a relevant field8+ years in a similar roleUnderstanding of the consumer, distribution channels and marketing structuresExperience in business analysis, requirements gathering and understands how technology and digital channels business enablers are achieving digital sales results.Candidate should be well versed in platforms businesses.

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