Digital Marketing Strategist

1 week ago

Nairobi, Nairobi Area, Kenya GLOBAL SCHOLARS CONNECT Full time $70,000 - $120,000 per year

Company Description

Global Scholars Connect guides and supports students in accessing education and career opportunities across the globe. We offer personalized support to help international students overcome barriers and successfully transition into new environments. Our commitment extends beyond academics; we assist students from application through graduation and career placement. We primarily serve students from Africa and other underrepresented regions, empowering them to achieve their educational and career aspirations.

Role Description

This is a full-time on-site role for a Digital Marketing Strategist located in Nairobi. The Digital Marketing Strategist will be responsible for developing, implementing, and managing marketing campaigns that promote our organization and services. Day-to-day tasks include creating marketing content, analyzing marketing metrics, managing social media platforms, and optimizing our digital presence to increase engagement and reach. Collaborating with cross-functional teams to align marketing strategies with organizational goals is also a key part of the role.

Qualifications

  • Digital Marketing and Social Media Management skills
  • Experience in SEO, SEM, and Google Analytics
  • Content Creation, Copywriting, and Graphic Design skills
  • Proficiency in using marketing software and tools
  • Ability to analyze data to inform marketing strategies
  • Strong project management and organizational skills
  • Excellent communication and teamwork abilities
  • Experience in the education sector is a plus
  • Bachelor's degree in Marketing, Business, Communications, or a related field

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