Retail Lubricants Category Manager

24 hours ago

Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time 1,500,000 - 3,000,000 per year

Job Summary

The Retail Lubricants Category Manager will be responsible for driving growth and profitability within the lubricants category. This role focuses on implementing and executing retail lubricants initiatives across the forecourt network, managing day-to-day operations, and ensuring consistent delivery of category plans to maximize performance and profitability.

Key Responsibilities:

Category & Performance Management

  • Lead the implementation of lubricants activities and initiatives across the retail network, ensuring alignment with business objectives.

  • Monitor and evaluate monthly retail lubricants performance, including product mix and profitability analysis.

  • Drive growth in sell-out volumes through effective category management and premiumization strategies.

  • Roll out and maintain the revised lube bay offer consistently across all retail sites.

  • Support in the development and execution of the overall lubricants category plan to achieve business goals.

Market & Competitor Analysis

  • Track and analyze lubricants pricing, competitor activities, and market trends in collaboration with marketing teams.

  • Identify opportunities for improvement and recommend data-driven actions to enhance market share and profitability.

Retail Operations Support

  • Coach, train, and motivate retailers and site staff to improve lubricants sales performance.

  • Drive site-level initiatives to promote Availability, Visibility, and Active Selling (AVA) for lubricants, ensuring:

    • Availability: Adequate stock levels and fulfillment of availability KPIs.

    • Visibility: Effective merchandising and adherence to planogram standards at the forecourt.

    • Active Selling: Strong sales engagement through On-Site/Lube Sales Staff (OS/LSS) programs.

Marketing & Execution

  • Support the execution of lubricants marketing campaigns and promotional activities at retail sites.

  • Ensure compliance with all Health, Safety, Security, and Environment (HSSE) requirements in lubricants operations.

  • Verify the accuracy of monthly retail lubricants forecasting in collaboration with the lubricants operations manager.

Reporting & Analysis

  • Compile, analyze, and present lubricants performance data and key business insights.

  • Recommend actions to optimize category performance and improve site-level execution.

Requirements
Qualifications & Experience:

  • Bachelor's degree in Sales, Marketing, Business, or a related field.

  • Minimum of 3 years' experience in category management, preferably within the lubricants or retail sector.

  • Strong understanding of merchandising, purchasing, financial analysis, and stock control.

  • Prior experience in retail operations is an added advantage.

  • Demonstrated ability to analyze and integrate consumer, shopper, customer, and category insights to deliver effective business solutions.

Key Competencies:

  • Strong analytical and commercial acumen

  • Excellent communication and presentation skills

  • Results-oriented with strong execution skills

  • Ability to influence and motivate cross-functional teams

  • Proficiency in MS Office and data analysis tools

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