In-Country Represantative Assistant

UNIVERSITY OF SOUTH WALES

PRIFYSGOL DE CYMRU

USW International

East Africa In-Country Assistant (Kenya)

USW International is looking for an enthusiastic and proactive East Africa In-Country Assistant to join the busy and dynamic International Recruitment team. Reporting to the In Country Manager for East Africa, you will play a key strategic role in developing and implementing the University's international marketing and recruitment strategy for the region.

In-Country Assistants at USW are regional specialists for international student recruitment. They support a network of recruitment agents, academic partners, school counsellors, sponsors and other key stakeholders and work face to face with potential students to maximise the University's recruitment potential. They have an in-depth knowledge of the education systems in the region which they use to support the development and delivery of segmented marketing strategies and specific regional market plans to meet the University's international student recruitment targets.

The anticipated market responsibility for this particular vacancy will be Kenya, with a scope to actively support recruitment activities in neighbouring countries (but this may vary depending on business needs and individual skillsets).

In addition, the post-holder will play a role in supporting conversion of applications from the region into enrolments and will be required to input into social media and digital advertising campaigns to support recruitment efforts.

There is therefore a strong liaison element to this role, which requires advanced negotiation skills. You will be a graduate and a self-motivated individual with a strong attention to detail and understanding of other cultures. You will be able to deal with multiple demands concurrently and be able to prioritise your work independently and efficiently. You will have excellent interpersonal and communication skills and be able to maintain productive relationships and provide creative, innovative and competitive ways of securing international enrolments for the University.

You will be willing to work evenings and weekends as required and to support international recruitment activities for all USW sites.

You will appreciate the opportunity to work in a positive and 'can do' team with high productivity and an excellent reputation for service quality.

This position is based in Nairobi, Kenya.

JOB DESCRIPTION

Title:
East Africa In-Country Assistant

Type of Contract:
Full Time

Responsible to:
In Country Manager for East Africa

Main Purpose of the Job:

Target driven, the post-holder will support the development, delivery and evaluation of international marketing and recruitment strategies for the university's portfolio of programmes in designated territories. This will majorly be in the form of providing direct support to the current In-Country Manager for East Africa.

Principal Duties and Responsibilities:

East Africa In-Country Assistant
(Kenya) –

· Being involved in the setting and the achievement of the student recruitment and sales targets for the assigned countries, in line with the university objectives.

· Conversion of applicants to enrolments, through provision of relevant information in a timely and efficient manner to all stakeholders (e.g. agents, partners, prospective students and their advisers) using appropriate digital channels and by telephone, keeping a weekly call/ activity report.

· Support the implementation and evaluation of the international strategy in the prescribed countries.

· Working with the International Admissions team and other related posts in supporting the admission of international students.

· Support the development of country plans that articulate market development priorities and opportunities.

· To undertake international travel as and when needed in support of the work of the international office.

· Additionally, to provide support for International Officers and academic colleagues travelling overseas.

· To act as an ambassador of the international office as appropriate.

· Working closely with the Alumni office and Director of Student Experience to develop and maintain effective alumni networks within the region.

· To comply with the University's equal opportunities policy, and use this role to promote equal opportunity wherever possible.

· To take reasonable care of your own health and safety and comply with rules and guidance relating to health and safety matter.

· Any other reasonable duties that fall within the scope of the post, as allocated by the line manager, following consultation with the post holder.

Other
–

· To attend appropriate training sessions and ensure knowledge is kept up to date at all times;

• To adhere to financial regulations;
• To adhere to data protection/confidentiality requirements;
• To work at weekends and out of hours as required and occasionally travel independently overseas as required.

PERSON SPECIFICATION

SKILLS AND ABILITIES

Essential

Desirable

• Possess confidence and interpersonal skills required to represent the University effectively at external forums
• Proven ability to combine strategic thinking with excellent analytical skills
• Excellent organisational and project management skills and attention to detail
• Ability to multi-task and work to deadlines
• Excellent oral and written communication skills in English and the ability to work effectively with a wide range of stakeholders
• An understanding of UKVI visa regulations and an ability to support students through the process.
• Self-motivated with an ability to work effectively both as part of a team and independently
• Innovative and able to think creatively
• Goal oriented and able to demonstrate high levels of motivation
• Good IT skills, with experience, knowledge and understanding of standard packages

· Budget management skills

• Able to effectively deliver presentations and highlight USPs of USW products.
• Good Communication Skills in Swahili.

KNOWLEDGE

Essential

Desirable

· Knowledge of UK Higher Education system

· Knowledge of Kenyan and wider East Africa Education systems

• Cultural awareness and experience in dealing with international organisations and individuals in and around Kenya.
• Knowledge of political, economic and social issues affecting demand for UK higher education overseas

· Demonstrable knowledge of digital marketing and social media campaign planning, ideally in an education context

EXPERIENCE

Essential

Desirable

• Significant sales or marketing experience (preferably within the Higher Education sector or in an international marketing role)
• Experience of digital marketing (web content editing, social media marketing and/or digital advertising)
• Experience of visiting, living or studying overseas
• Working in a busy environment
• Proven experience in international student recruitment

TRAINING

Essential

Desirable

·
Educated to degree level or equivalent

· Formal marketing qualification

OTHER REQUIREMENTS

Essential

Desirable

• Flexibility and adaptability
• Demonstrable interest in cultural diversity
• Demonstrable 'can do' attitude
• Ability and willingness to work
  overseas as well as work outside of regular hours
  including weekend and evening work
• Ability and willingness to work across all USW campuses as required

Please provide a CV and application document to demonstrating your suitability for the role, considering the above criteria.

Applications will close 17
th
November. Suitable candidates will be contacted within the following week and interviews will be scheduled where appropriate.