Marketing Campaign Manager

1 week ago

Nairobi, Nairobi Area, Kenya BrighterMonday Full time 900,000 - 1,200,000 per year

Organizational

  • Manage marketing colleagues to ensure omnichannel marketing campaign execution 

  • Communicate with colleagues and share insights on Slack 

  • Utilize Trello to update task status 

  • Weekly coordination and training with the direct reports 

Functional

  • Create integrated marketing campaigns based on market segments to increase listings, employer leads, and increase core business metrics. 

  • Supervise the execution, monitoring, and measurement of marketing campaigns and their success. 

  • Build close connections with the media to capitalise on PR opportunities 

  • Plan and manage events in order to drive conversions and target personas 

  • Ensure campaign implementation and follow organizational guidelines. 

  • Supervise internal and external stakeholders for the successful implementation of marketing campaigns. 

  • Effectively execute media buying activities, events and other offline initiatives 

  • Ensure adherence to visual guidelines across all channels 

  • Own brand voice for the business 

  • Build relationships with valuable partners on the ground 

  • Build relationships with the in-house sales team and other key stakeholders. 

  • Any other related activities and assignments as assigned by the supervisor.

Reporting: 

  • Report on the impact of campaigns & initiatives 

  • Update the marketing master as required 

  • Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets along with reasons and action items

Requirements

Skills

  • Strong analytical skills with a goal-oriented attitude.

  • Bachelor's degree in marketing, Mass communications/journalism, communications or a related field.

  • Minimum of 3 years of marketing experience (digital and traditional).

  • Basic knowledge of marketing digital tools and techniques.

  • Highly organized, detail-oriented and effective communicator; excellent written and verbal communication skills.

  • Ability to work in a fast-paced, high-pressure

  • environment.

  • A proactive approach to working, showing initiative, and seeking appropriate guidance and input from others when needed.

  • Can work independently when required but can also take direction. 

  • Multi-tasking and time-management skills, with the ability to prioritise tasks.

  • Show an understanding of campaign creation to execution concerning Marketing objectives, business goals, messaging, and strategy.

  • Candidates should possess strong organizational, problem-solving, and interpersonal skills. This entails teamwork, collaboration, and an ability to prioritise and handle multiple assignments simultaneously.

  • Proficiency in key features of the Google Workspace platform, including Drive, Gmail, Google Meet, Docs, Sheets, Forms, and Slides.

  • Proficient in Microsoft Office Suite (Word, Excel),

  • Adobe Creative suite and analytics software

Benefits

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